Marketing With Social Media

Week 4

Week 1 Overview

Understanding the power behind social media marketing.

Start casing your nets by setting up as many social media sites as possible

Tie all available sites into one management system

Week 2 Overview

Understanding Facebook

Set up your Fan Page Timeline Banner - 850 px W x 315 px H

Understanding the new timeline

Learning about site analytics

Week 3 Overview

Learning Analytics Building Your Inbound Leads

Find a niche Start connecting Invite them into your pipeline

This Week

Hash Tags QR Codes Events Short Links Campaigns

Where do you put your leads once your have them

Understanding Auto Generators Building forms for lead captures Marketing with QR Codes

Hash Tags

Definition: The # symbol, called a hashtag, is used to mark keywords or topics in a Tweet. It was created organically by Twitter users as a way to categorize messages.

Hashtags: Helping you find interesting Tweets

People use the hashtag symbol # before relevant keywords in their Tweet to categorize those Tweets to show more easily in Twitter Search

Clicking on a hashtagged word in any message shows you all other Tweets in that category

Hashtags can occur anywhere in the Tweet Hashtagged words that become very popular are often

Trending Topics

Twitter Hash Tags

Example: In the Tweet below,

@twitter added the hashtag before the phrase "thankyousteve".

The word is now a link to search results for all Tweets containing "#thankyousteve" in the message.

Using hashtags

If you Tweet with a hashtag on a public account, anyone who does a search for that hashtag may find your Tweet

Don't #spam #with #hashtags. Don't over-tag a single Tweet. (Best practices recommend using no more than 3 hashtags per Tweet.)

Use hashtags only on Tweets relevant to the topic

Twitter Simbles

Here are just a few symbols that you may find when reading someone’s Tweets.  Using these symbols are also a great way to get your posts noticed and will assist you in showing up in the Twitter search engine.

@ - This is the way that Twitter identifies who you are talking to. @LynnCarrillo is my Twitter account.  Think about it as if you were talking in short hand.   i.e. Instead of…You can follow me at LynnCarrillo you can express it like this… Follow me@LynnCarrillo.

RT ReTweet.  You can also look at it the same as forwarding or reposting someone else’s Tweet

# Hash Tag – Using a hash tag is a way to get your Tweets to stand out to those that are searching for your subject.  i.e.  #business or #businesswomen.  Anyone that types business into the search engine will see posts that contain that word.

Twitter Simbles

#tt Trending Topics – Type at the end of your Tweet.  You can type this in the Twitter search engine and find topics are being discussed.  If you have it on your post, your blog article or post will show up as well.

#hdff – Hump Day Friends Follow – Tell people about the friends you hooked up with or the business that you want to share.  The more you talk about others, the more people will follow you.

#FF – Friends Friday.  This is a great way to let others know about the people or businesses that you like to follow. 

#nf – Now Following.  Let other people know what your interests or who you like to follow.  This is a great way to get more people to look your way and maybe even connect with people that have the same likes.

Twitter Simbles

#oomf – One of my followers – Use this symbol if you are RT(remember what this symbol is?) Something that your follower said to you or that you saw on a post.

#tocot – Topic of Conversation on Twitter – This hash tag is very good for bloggers to use.  It has over a million followers.

Of course there are many more out there but this will get you started and keep you busy.  If you do come across a # that you are not similar with visit http://www.tagdef.com orhttp://www.interenetslang.com

Funnel Process

Find Friends OpenBook.org (Facebook) Build Events Posts

Site Analytics

Set Up Events

Events

Events

Start The Pipeline

Pipeline