social media use in libraries by michelle breen (@mbreen2)
DESCRIPTION
This is a talk I gave at the University of Limerick about the potential that social media offers us, particularly in libraries.TRANSCRIPT
SOCIAL MEDIA USE IN LIBRARIES
A conversation
Reaching and connecting people
WHAT IS SOCIAL MEDIA?
WHAT IS SOCIAL MEDIA?
http://www.treesandforest.com/2012/07/another-good-cartoon-explaining-social.html
Traditional Vs Social Media
Encyclopedia
Britannica New York Times Print newsletters Library websites
Wikipedia Huffington Post e-newsletters Blogs, Facebook,
New terms
Post, share, retweet PM, DM, IM Contacts/friend/
follower Like/dislike Mentions Tag/hashtag
Why library uses social media
BENEFITS
To complement messages we are delivering through other channels
To reach certain audiences with specific messages
To promote our resources
To enhance relations with existing audience
BUT
While 95% of college students use Facebook, 37% of Irish people are not on ANY social network
It takes time to get it right
We need to be flexible to move on to ‘the next thing’ e.g. Vine or Google+
The ‘squeaky wheel’
Getting started on a social network Listen first
Look for yourself, someone you know, your organisation, street, hometown, an event
Then jump in
Twitter name No. of followers
National Library NLIreland 9587
UCD UCDLibrary 1963
NUIM NUIMlibrary 1444
DCU DCULib 878
UL ULlibrary 590
NUIG jhlNUIG 469
UCC UCCLibrary 451
TCD TCDlibrary 431
http://www.pinterest.com/theul/library-science-collection/
A blog is a website where posts are entered in chronological order, where readers can leave comments
http://ullb.blogspot.ie
We put up ~50 entries a year
~6,000 people visit our blog annually
73% of visitors are new
83% spend less than 10 seconds on our blog
24k visitors 09-present 23,912 desktop 281 mobile 237 tablet
Desktop browsers used IE Chrome Firefox Safari
UL Library blog impact since 2009
http://ullb.blogspot.ie
thedigitalhub.com
Social Media tools we DON’T use. . . . yet
Social Media tools we DON’T use. . . . yet
Social Media tools we DON’T use. . . . yet
Other tools for communicating
What you might be thinking
Facebook is just a fad?http://mattmoorewrites.wordpress.com/2012/09/27/social-media-will-change-in-2013/
Students don’t want us (parents, teachers, the library) in their social network
We will eventually have to pay for this
To learn more
Anson Alexander tutorials on YouTube
Books from business section e.g.