Social Media Use Cases

John Sharp

Use Cases for Social Media

Connect with constituents – make web-communication two-way

Consumers – engage in discussions of wellness, conditions

Potential employees – job recruitment

Healthcare professionals – promote collaboration

Social Media fits with Healthcare

Medical practice is collaborative Another channel to promote

discovery, better treatments, efficiencies

Patients want to feel connected Recruitment is an ongoing

challenge, and the next generation is connected

Risks – Intellectual Property

Sharing information via social media becomes public

Proprietary information leaks HIPAA violations Health professionals “friending”

patients Value vs. time wasting Harassment

Risks – Technical

Hacking of accounts on Twitter, Facebook

TinyURL – masks real link; can lead to web pages with malicious code

Bandwidth – especially YouTube and other streaming media

Social Media Lessons Learned

Low cost to entry Risks can be managed Must be integrated as a tactic

within a marketing or other strategy

Needs a presence – your customers are online and talking about you

Success can be viral