The digital marketing Tactics – 2015 B2B scene

According to the fifth annual study of the B2B content & social media industry, the master plan to content marketing success is a documented strategy and not a verbal one. As 70% of the marketers are creating more content than a year ago, it is a mandate to keep the “documented content and stick to the strategy”. But we should be willing to accept a new approach with open arms as the digital marketing landscape is always changing.

Content and Social media are interweaved, while Social Media is one side of the coin, lack of a solid content can make a brand’s social media presence substandard. An effective content and social media strategy requires a mix of different strategies and concepts and to ensure this here are a few suggestions for the 2015 B2B Social Media Tactics

1. Infographics is the 1st tactic that has the greatest increase in usage.

2014 2015

51%

68%

2. Top 5 best B2B social media tactics for the year 2015

3. To know which platform to be explored more in terms of a B2B perspective

4. Top three marketing techniques to be adhered to – Creating Engaging content Producing content consistently Measuring Content effectiveness

5. Top five organizational goals for B2B content and Social media marketing Brand awareness – 84% Lead Generation – 83% Engagement – 81% Sales – 75% Lead Nurturing – 74%

6. Format the email newsletters for Smartphone use as most of the email opens occur from a smartphone regardless of any time of the day

7. Place quality content on the website to rank higher on search, 81% of the B2B marketers follow this tactic

8. Visual graphics/illustrations or photos attract 60,000 times faster as compared to any normal content, 69% of B2B marketers use images and visual representations.

9. Get more and more influencers and thought leaders involved in the webinar to build more credibility.

10. The newest form of content marketing which is taking rounds these days is Podcasts, people listen to you and then visit your site to know more about the product.

11. Review social media metrics, and how technology is helping marketers to better monitor and measure the impact of their social media.

12. Mobile application for all the social channels gain more popularity and increase engagement. These days we can witness almost all the brands having their own mobile application to directly engage with their target audience.

13. Offers, coupon codes, Redeem points are also one of the major factors for customers and users to interact and stay engaged by increasing their brand loyalty

14. Adding incentives such as “like us to receive special deals” or “follow us on Twitter for details on our next giveaway” in the text of the emailer will help more user participation

15. Establish yourself as an influencer by creating some niche social media content and design

16. Whether you’re sharing a blog, posting a tweet or updating a content on Facebook, keyword research can help you optimize your content to build a large following. So we need to always have a set of keywords handy with us while planning a content go

17. A user always looks for a takeaway when he reads the content, so some data to the content will add a lot of value and create a satisfaction value and eagerness to wait for the next set.

18. YouTube is not the only video platform to be focused but also other channels like Vine, Tumblr, and Vimeo can be explored to get more visual benefits and reach

19. LinkedIn publishing is the key element to position ourselves as the thought leaders in the market. The executives, management and influencers of a company should have a calendar plan to regularly contribute to the LinkedIn publishing piece

20. Last but not the least Live Tweet or Live Event coverage is the paramount way to establish engagement and interaction. It also helps a user to update himself and be a part of the event virtually giving his own inputs and sharing benefits.