social media training slides 1 - introductory session

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  • 1. Social Networkingfor education and course providersCentre For Collaboration & Partnership, University Of Brighton December 20-21, 2011 1
  • 2. Introductory session (whole team) Whats out there? Social Media vs Social Networking Where is it going? Who is doing it well? 2
  • 3. Whats out there? 3I understand the extent of the Social Media/Networking space
  • 4. Introductory session Media > Social Media > Social Networking Web 1.0 Web 2.0 Web 3.0 Flat HTML pages Interactive HTML pages The Semantic Web Static text and Mash-ups Dynamic text and images delivered from images delivered over Automatic parsing HTTP, TCP/IP databases of sites, data and Like reading a And, crucially, includes user-generated content magazine but with content e.g. a list of hyperlinks to other prices on one site pages of interest. The Editable Web can be pulled into another site and be Comments, uploaded text and images, show in local annotations, tags, etc. currency Real Time Web scientic data can be queried in Social Media real-time Social Networking 4 I understand wider Web 2.0 landscapeProblems with 1.0* wasnt interactive, up-to-date, responsive, editable
  • 5. Introductory session Social Media / Social Networking Social Media Social Networking Blogs Wordpress, Typepad Facebook Content Twitter YouTube, Vimeo, Flickr LinkedIn Information Wikis, aggregation, social Google+ bookmarking, social news, etc. Q&A, review sites 5 I understand of the evolution of Social Networking (as a subset of social media)
  • 6. Introductory session Where is it all going? Source: 6I have an insight into the psychology of modern web users
  • 7. One out of every ve minutes online is spent on social media related sites - Nielsen 400% increase in advertising spend by the year 2014 - Forrester It took 13 years for television to reach 50m audience, it took Facebook 3 years. Within 4 years Facebook had reached 500m users. - PWC 7I understand where SM is going
  • 8. Introductory session Who is doing it well? Big brands Starbucks, Coca-Cola, Amex, BBC, ITV, Channel 4 Viral campaigns Old Spice, Obama for America (Edelman report) Individuals Lady Gaga, Stephen Fry, Notch, my Brother-in-law Team Atlantic Dash: Twitter Facebook 8I have an understanding of who is doing it wellStarbucks: a bunch of successful campaigns across a range of networks. The coffee giant offered mayorship deals on Foursquare, free goodies for Tax Day via Twitters then-new promoted tweets, and a free pastry day promoted through Twitter and Facebook. Not general discounts but on products you wish to feature. They were also one of thefirst to use promoted tweets and, therefore, got a bunch of free promotion from tech and social media. Not so concerned about community as promotion, but considering theirvery loyal following anyway they might not need it.