social media toolkit - constructionsafetyweek.com · tools • overall theme • overall messaging...
TRANSCRIPT
Tools • Overall Theme
• Overall Messaging
• Social Goals
• Social Voice
• Platforms & Hashtags
• Sample Posts
• Templates
• Visual Resources
• Action Steps
Every day, we are faced with choices: Decisions, from the mundane to the major, that set the stage for safety. While some of those choices may be second nature, like buckling seat belts, double-checking harnesses or wearing the right gloves on the job, others require practice before becoming habit. We must empower ourselves and each other to choose safety, time and time again - when we head to work at the beginning of the day, while we’re on-site and until we arrive back home, safe again. We commit ourselves to safety because it’s not just our personal safety that we hold in our hands: The choices we make - the ones we recognize and those we don’t - impact our co-workers, our community and also our family and friends. This responsibility is what inspires us to always do things the right way, the safe way. We are committed to recognizing the opportunities and challenges we face, to speak up when we see an unsafe practice and to always make safe choices. This year, we call on every worker across every position in every company across our industry to join us on this mission. Our choices have the power to ripple across the communities, cities and countries in which we live, work and play. Together, we can and we will create a safer, stronger industry - for ourselves, our colleagues, our families and our friends. That is… The power of safe choices.
Safety Week 2018 | Theme
Rally Cry:
We are stronger and safer together. This universal rally cry brings the industry together throughout the year, outside and in addition to each year’s week-long campaign 2018 Campaign Theme:
The Power of Safe Choices. Purpose: To create safe work environments, workers, employees and leaders must recognize two things - that they must actively make safe choices each and every day, and that those choices have significant impact on their colleagues, company and their family and friends. This year’s campaign brings these two stories together as one: the individual’s role and the collective impact of safety, with a nod to the Safety Week rally cry. The overall campaign will focus on the collective impact of safety - that safety extends far beyond job sites and corporate headquarters - while campaign activation will highlight the choices employees can make to think, act and be safe every day, empowering them to create a safer work environment for not only themselves, but for those on the job site and off.
Safety Week 2018| Messaging
Engage Encourage craft workers, families, friends and sponsors to participate in the campaign with educational, interesting and entertaining content that appeals across audience groups Educate Provide valuable resources that sponsors can share across their companies and that inform safe choices every day, at every level Elevate Raise awareness of the Safety Week organization among key audiences, from corporations, employees, workers, media and more
Safety Week 2018| Social Goals
proud interested
collaborative encouraging
upbeat
boastful informational
one-sided enthusiastic
ominous
Tone of voice guides how we tell stories. It helps our content stand out and connect with our followers and employees - current and potential.
IS: IS NOT:
Safety Week 2018| Social Voice
Construction Safety Week
#SafetyWeek
Secondary Hashtag:
#MySafetyPledge
@SafetyWeek_2018
#SafetyWeek
Secondary Hashtag:
#MySafetyPledge
No Specific Page
#SafetyWeek
Secondary Hashtag:
#MySafetyPledge
Construction Industry Safety Week Forum
Construction Safety Week
Safety Week 2018 | Platforms & Overall Hashtags
Social Posts | General Content Content Suggestions
• Celebrate #safetyweek this week and every week.
• What is your team doing to promote safety during #safetyweek? Share your photos with us!
• Construction Safety Week is this week! Join us and promote safety at your job site. #safetyweek
• We might work for different companies or trades, but today we’re united by one goal: safety. We are proud to be a part of #SafetyWeek.
Social Posts | General Photography Guidelines Safety Checklist & Guidelines
Photo Checklist: When taking photos at a jobsite, make sure your surroundings are safe and you are wearing the proper personal protective equipment. With safety as our culture, it is your responsibility to establish and maintain exceptional worksites. -Hard Hat -Gloves -Safety Glasses -Vest
Guidelines: 1. Confirm your jobsite is allowed to share photos
publicly. Do not share confidential company information.
2. Act responsibly and be respectful. 3. Actively post, like and share. 4. Show pride in the company and its projects. 5. Exchange ideas and connect with other safety
week participants.
Social Posts | User Generated Suggested Pillars & Posts for All Platforms
Wearing gloves to protect my hands is a small choice
made everyday that ensures I do my job safely.
#SafetyWeek
I pledge to always use the proper equipment so the job gets done right and I make it
home safe to my family. #SafetyWeek
#MySafetyPledge
Ready to celebrate Safety Week 2018. #SafetyWeek
Safety Spotlight (Image the represents personal quote or
choice an individual makes to keep themselves and others safe.)
My Safety Pledge (Selfie of individual or photo of individual with family or
friends)
Grassroots Engagement (Image of jobsite, colleague, STW event, gear,
giveaway to shows participation)
Campaign Activations:
Post Graphics:
Post Content:
Primary Hashtag: (Use on all posts) #safetyweek Secondary Hashtag: (Use only on posts about your individual safety pledge) #MySafetyPledge Please note, this hashtag will power a mosaic of photos on constructionsafetyweek.com, showing the collective impact our individual actions can have on the industry. Tagging: FB: @constructionsafetyweek, @(yourcompany) TW: @safetyweek_2018, @(yourcompany)
I pledge to always use the proper equipment so the job gets done right and I make it home safe
to my family. #SafetyWeek #MySafetyPledge
Post Example:
Social Posts | User Generated Best Practices
Social Posts | General Template Photo Frame Templates
Click to download> Click to download> Click to download>
Industry Expert Tip Experts Photos
Wednesdays (March-May)
The Power of Safe Choices Campaign Kick-Off
(Video) Monday (May 7th)
“Having each other’s backs, we are committed to lifelong
learning and creating the environment to educate and influence safe behaviors.”
Read more of Michael Bennett’s, VP of Cianbro,
construction safety tips here:[link]
#SafetyWeek [link to Industry Expert page]
We all have our own safety story – a story that
motivates us to make safe choices every day. This is
just one. What’s your safety story? #SafetyWeek
Content Pillars:
Post Graphics:
Post Content:
* Daily during Safety Week (May 7th-11th) we will be sharing photos/videos from local and signature events.
Social Posts | Safety Week Generated Types of Posts
Safety Spotlights Quote/Image Graphic Mondays (March-May)
Nakia Jones, Labor Foreman at Baker DC makes safety a priority each day. “I make sure my team wears the
right gear, knows the work, and understands the plan. We want everyone to go
home scratch-free to their families.” [link]
#SafetyWeek [link to Safety Spotlights
page]
My Safety Pledge Quote/Image Graphic
Fridays (April-May); Mon, Wed, Fri (May 7th, 9th, 11th)
Alex Campos of Granite Construction constantly reminds himself to stay safe by thinking of his family waiting at home. “They are the exact reason I
choose to make safe choices at work.”
#SafetyWeek #MySafetyPledge
[link to Campaign Mosaic page]
Toolbox Talks Quote/Image Graphic
(Safety Week)
Working and communicating with team members are some of the
choices that can help ensure the safety of
ourselves and others. View our complete Toolbox Talks
to learn more about the power of safe choices.
[link] #SafetyWeek