By @EmilyMiethner & @PatriciaKitchen

Social Media Today

Brushing up on Twitter, Facebook & LinkedIn

By @EmilyMiethner & @PatriciaKitchen

-Introductions

Hello and welcome!

By @EmilyMiethner & @PatriciaKitchen

Emily Miethner -Social Media Marketing Coordinator, Sterling Publishing -Founder / President, NY Creative Interns

Patricia Kitchen -Newsday Money/Career Writer

-Taught News Literacy at StonyBrook

What We Do

By @EmilyMiethner & @PatriciaKitchen

-Twitter -LinkedIn -Facebook Pages

-Your Questions

What We’ll Cover

By @EmilyMiethner & @PatriciaKitchen

By @EmilyMiethner & @PatriciaKitchen

-An “@ mention” is using a twitter handle in a tweet

-An “@ reply” is when you start a tweet with a twitter handle

-A hashtag (#smwknd) is a way to group/sort tweets

By @EmilyMiethner & @PatriciaKitchen

-Take advantage of your twitter profile

-You have room for 140 characters, but stick to 120

-If someone is on twitter, don’t be afraid to tweet at them

By @EmilyMiethner & @PatriciaKitchen

-Set lists to organize people you follow

-Set up private lists to sort through the noise

-Set up creative lists to get attention (resume, inspiration)

By @EmilyMiethner & @PatriciaKitchen

By @EmilyMiethner & @PatriciaKitchen

-LinkedIn is NOT just a glorified resume.

-The headline under your name is valuable real estate, but often underused.

-People respond to you better if you have a profile photo.

By @EmilyMiethner & @PatriciaKitchen

-LinkedIn now tells you which skills are growing and declining.

-LinkedIn can turn your profile into a resume - like magic!

-You can group your contacts into categories.

By @EmilyMiethner & @PatriciaKitchen

-Following a company will let you see who’s been hired and who’s left.

-Describing yourself as “innovative” and “motivated” might do more harm than good.

-LinkedIn has special training for job hunters, journalists, and recent grads.

By @EmilyMiethner & @PatriciaKitchen

By @EmilyMiethner & @PatriciaKitchen

-The pages needs 25 likes to get a custom URL

-Set the page to private until 25 is reached

-Go to facebook.com/username

facebook.com/pages/Sharon-Lechter/67594596096 Can become facebook.com/SharonLechter

By @EmilyMiethner & @PatriciaKitchen

-Insights show likes gained and lost

-Demographics of users, including age and male/female

-What tabs people are viewing and where they are coming from

By @EmilyMiethner & @PatriciaKitchen

-As an admin you can be on facebook as yourself or as the page

-Like other pages as your page

-Comment and like posts on other pages as your page

By @EmilyMiethner & @PatriciaKitchen

-Be active -Be consistent -Be responsive

Conclusion

By @EmilyMiethner & @PatriciaKitchen

Questions?

By @EmilyMiethner & @PatriciaKitchen

Thank You!