social media to increase business opportunities … smidt...this presentation is not intended and...
TRANSCRIPT
Social Media to Increase Business
Opportunities and Growth Presented by:
Ben Smidt
MGIC Digital Marketing Mgr.
MGIC.com/social
Twitter: MGIC.com/Twitter Blog: MGIC-Connects.com Loan Officer Hub: TheLOhub.com Readynest: Readynest.com LinkedIn: MGIC.com/Linkedin YouTube: MGIC.com/Youtube Facebook: MGIC.com/Facebook
@bensmidt
MGIC.com/social
The information presented in this presentation is for general information only, and is based on guidelines and practices generally accepted within the mortgage finance industry and is not intended to be all-
inclusive. MGIC makes no representations or warranties of any kind with respect to the accuracy, completeness or suitability for any purpose of the information contained in this presentation. MGIC
expressly disclaims any and all warranties, express or implied, including without limitation warranties of merchantability and fitness for a particular purpose regarding these materials and this presentation. In
no event will MGIC be liable for any direct, indirect, incidental, punitive or consequential damages of any kind with respect the presentation or materials provided. All examples are hypothetical and are for
illustrative purposes only. This presentation is not intended and should not be interpreted or relied upon as legal advice. We encourage you to seek advice from a qualified professional. By downloading any of
the flyers or other materials provided by MGIC through the MGIC Creative Café, you certify that you are authorized by your employer to do so.
Legal Disclaimer
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• Facebook for Business • Networking on LinkedIn
• Apps and Content Sources for Lead Gen
Agenda
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Social media is not a direct sales tool…it is a relationship and brand-building tool
93% of customers expect companies to have a social media presence
Source: ConeComm.com
78% of salespeople that market on social media outsell their peers.
Source: Forbes
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While you are evaluating them
they are evaluating you!
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• No Hot Button Issues
• Reflect on the Company
• Money in the Door
• Reflect on You
What’s your personal brand?
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People don’t buy from brands, they buy from people they know and trust…
MGIC.com/social Source: Facebook.com & CNBC.com
• Founded February 4, 2004
• 2.1 billion monthly active users
• More than 1 trillion posts on Facebook
• +1 billion mobile users a month • Largest personal social media site
Facebook for Business
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Facebook for Business
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Facebook for Business
Source: Facebook.com
Efficiency: Over 1.8 billion people around the world use Facebook every month
Scalability: 1 billion people use Messenger every month
Profitability: By 2020, 2 billion people will use mobile banking
Why a Facebook Business Page makes sense.
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Facebook for Business
COMMUNITY FIRST Tag local businesses in your posts.
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How to Search & Be Found
0
Use to: find conversations, branding
Facebook for Business
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Partnerships
Lunch n’ Learns
• Tagging Partners • Checking In
• Hashtags
Facebook for Business
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Partnerships
Closings
• Highlight Success
• Tell a Story
• Share Experiences
Facebook for Business
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Partnerships
Real Estate Listings
• Brand Exposure • Findability • Build Relationships
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LinkedIn Basics
• The site officially launched on May 5, 2003
• 64% of people on LinkedIn are looking for industry insights – not jobs
• 47% of LinkedIn visits are now via mobile
• LinkedIn is the world’s largest professional
network on the Internet
• LinkedIn is the only major social media site with usage rates higher among ages 30- to 49 than 18- to 29
Source: LinkedIn.com
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The LinkedIn Differentiator
Network and Degrees of Connection Your network is made up of your 1st-degree, 2nd-degree, 3rd-degree connections, and fellow members of your LinkedIn groups.
Source: LinkedIn.com
1st-degree - People you're directly connected
Networking on LinkedIn
2nd-degree - People who are connected to your 1st-degree
3rd-degree - People who are connected to your 2nd-degree
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Headshot
Headline
Background
Networking on LinkedIn
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`
Summary
• Highlight You
• Get Found
• Reduce Doubt
Networking on LinkedIn
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LinkedIn Validates You!
Endorsements
• Visibility
• Search Benefit
Networking on LinkedIn
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Education
LinkedIn Basics
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“Where do I find content?”
Content Sources Content Tips
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Content Sources
“Where do I find content?”
Content Tips
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Boolean Style Search
Sources:
• News
• Blogs
• Web
• Video
• Books
• Discussions
• Finance
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IFTTT
Nextdoor
• Receive an email or mobile notification on breaking news
Recipes
Provides Macro and Micro views of the industry
Local Community
• Be a Valued Trust Agent
• Word-of-Mouth (WOM)
• Answer Questions
• Provide Insights
Apps to Pay Attention to:
Apps for Lead Gen
Timehop
Memories • Social Reminders
Alerts
• FSBO
• Make Me Move
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Be a Social Media H.E.R.O
Helpful
Educational
Responsive
Original
Social Media Marketing Strategy
MGIC.com/social
Twitter: MGIC.com/Twitter Blog: MGIC-Connects.com Loan Officer Hub: TheLOhub.com Readynest: Readynest.com LinkedIn: MGIC.com/Linkedin YouTube: MGIC.com/Youtube Facebook: MGIC.com/Facebook
@bensmidt