SOCIAL MEDIA

Find....Connect....Engage

#OnlyTweetSober

#nMBPortDouglaswww.facebook.com/NationalMortgageBrokers

www.twitter.com/NationalMortgageBrokers

www.instragram.com/National_Mortgage_Brokers

Linkedin Group – National Mortgage Brokers

Why....Social Media for Business

Years Taken To Reach 50 Million Users

Killer Moves on LinkedIn

Killer Moves on LinkedIn

•UNDERSTAND completely - Who are your Audience ?

•Then.....where are your Audience

AUDIENCE

Killer Moves on LinkedIn

•Connect with your Audience

•4 best practice methods to connect

- search and connect (if you know them)

- get introduced

- in mail

- Groups

•Connect to your current Database, email lists

CONNECTING

Killer Moves on LinkedIn

•Find other Content

- share

- comment

- ask a question

•Create Content

- use your own expertise

- your newsletter content

- post on your Blog, and share the link into Linkedin

•Direct Messaging

- Tag Client vs Referral partner (different engagement)

- By pass spam filters – LinkedIn is a most trusted source

ENGAGEMENT

Killer Moves on LinkedIn

● Good vs Bad

● Use Visuals

● Stand Out

● Provide Value

● Solve Problems

● Answer questions

on your customers

minds

CONTENT

A Killer Move with Facebook Advertising

Killer Moves with Facebook Advertising

• TV - age, gender, programme,

•Radio - age, gender, genre

•Print - distribution (readership,

editions sold)

•Hit and miss

•Statically delivered

•Cannot change once produced

•Fixed upfront high cost

•Low measurement

TRADITIONAL FACEBOOK

•Uber Targeted

•All demographics

•Precise Interests

•Target competitors fans

•CUSTOM AUDIENCES

•Test multi versions of ads

Killer Moves with Facebook Advertising

● Listening to conversations around your Key Services

● Uber targeting

● Extracting data of those conversations

● Showing Adverts to those people having the conversations

● CUSTOMISE your audience by conversation

ADVERTISING

Conversations - Listening

Hyper targeting = low cost of acquisition

Extracting Supply Chain Data

Killer Moves with Facebook Advertising

•Target audience

•Offer

•Sales Funnel

•Budget

VARIABLES

In Summary

CURRENT WORLD

● Brokers tend to Communicate

when Rates notices are sent

● Fear of communicating - may

trigger shopping around

● Occasional Newsletter

● Possibly Christmas Card

● Low frequency purchase

ie: mortgage - how do you stay

in touch over 5,10 years

NEW WORLD

● High engagement

● Choose clients’ platforms

● Provide great content

● Trick, tips, and help to answer

their questions

● Position yourself as an expert

● Keep top of Mind

● Great Offers

● New Products

● Introduce affiliate services

● Easy for them to find you

Sir Richard Branson quote –

“If CEO’s are not embracing Social Media

they will find themselves as the modern day

Dinosaurs”

SANDRA PIGRAM

SOCIAL MEDIA SPECIALIST

AU.LINKEDIN.COM/SANDRAPIGRAM

CARL IRELAND

SOCIAL MEDIA SPECIALIST

AU.LINKEDIN.COM/CARLIRELAND