Has Social Media made it easier to

find the right person for the job?

• LinkedIn : Around 35 million members

• Facebook: users now equal to the population of the US

• Twitter: 6 million unique monthly visitors and 55 million monthly visits

Unlimited information and an overabundance of candidates!

Do you stand out in a crowd?

Brand your Profile1. Custom URL: Your LinkedIn URL should appear as http://linkedin.com/in/yourfullname.

2. Headline: Your headline will automatically be displayed as the last job you’ve had, unless you change it manually.

3. Picture: people want to see your face

4. Summary: Your summary should include a brief paragraph summarizing your work experience

5. Experience: Don’t just list the past few jobs you’ve had

6. Keywords: You should flood your entire LinkedIn profile with keywords because recruiters and other individuals will be using LinkedIn as a talent search engine

7. Recommendations: The truth is they are very significant because when a recruiter searches for talent, they will view and identify profiles that have a “thumbs up”

Develop your Network8. Import your contacts: LinkedIn allows you to important contacts from email

9. Be open and available: Be available and open to accepting contact requests and continuing conversations,.

10. Leave your email address: People cannot add you to their network without your email address,

11. Promote your URL: Take your distinct URL public

12. Update your status: Make sure that your LinkedIn status message is extremely professional

1. Make a decision whether to keep Facebook social or expand your use.

2. Take a close look at your Profile and decide what you want business contacts or prospective employers to see

3. Create a simple profile (or clean up with your existing one) with minimal graphics and widgets.

4. Limit the photos you post.5. Post content relevant to your job search or career.

(Keeps it non-controversial!)6. Use Facebook email to build relationships with your Friends.7. Choose your Friends wisely. Remember your Friends can see

information about your other Friends in your Profile.8. Join and participate in Groups relevant to your position.

Ten Steps for New User

1. Find People You Already Know2. Find Like-minded Users3. Find People in the Area4. Get a Desktop (or Mobile) Client5. Learn the ropes6. Tweet often (between 2-10 times per day is considered reasonable7. Have a healthy followers/following ratio8. Have a substantial network of relevant people9. Keep a healthy balance between personal and professional tweets10. Doesn’t just update, but also responds to others and generally seems

to get Twitter

1. Make sure that a search does not lead to something controversial Leads to profession-related discussions

2. Lead to your online blog, webpage or social media profiles3. Doesn’t come up blank

1. Start ASAP!

2. Create fully completed LinkedIn, Facebook and Twitter profiles.

3. Shed your preconceived notions of keeping your work and home life separate. Companies want people, not resumes.

4. Use social media to its fullest – update often, connect with others and stay active.

5. Don’t stop ever (even if you’re happily employed and aren’t looking for new work). Establishing and maintaining a social media footprint is not an act, it’s a process. Just like your career evolves, so should your Social Media Footprint.