SAMI KEEDY, TIM O’KEEFE , THERESA SETTIMI, JAKE CALLAHAN, & ELISABETH

SUNDIN

SOCIAL MEDIA1

Preview of Main Points

Growth of social mediaMaking ContactsBrandingDangers of information onlineCase study

Thesis: The mastery of social media is vital to career success.

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Growth & Expansion of Social Media

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Growth of Social Media

Facebook is the worlds largest social network.

Twitter and LinkedIn used for career - minded professionals.

Facebook is currently the second most visited site only trailing the likes of Google.

Facebook has over 350M users, 55M posts daily, & over 3.5 billion shared content weekly.

Facebook has also expanded globally, as 70% of its users are located outside the U.S.

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Going Public

Easy interfaces, advanced privacy controls, and social networks have transformed into vast public spaces where millions of users feel comfortable in their own identity.

“Social networks have been successful in bringing humanity into a place which was once considered ‘cold and technological.’”

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Going Public Cont.

Mass communicationSocial network more popular than E-mailImportant channels for news, and

vehicles of influenceSocial networks have the capability to

bring a ‘face’ or personal identity to a large organization

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Expansion into the Workplace

“Enterprise 2.0,” an effort to bring social networks and blogs to the workplace

Dangers of fundingBusinesses are striving to adapt to social

mediaex: World Economic Forum

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Expansion Cont.

Social media continues to integrate into PR practices

Must be specific in what they wish to achieve and to create a useful way to measure their successes

Creativity has become an integral part in communicating with customers

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Making Connections through LinkedIn and

Twitter9

Background on LinkedIn

LinkedIn: an online social network that allows business professionals to exchange information, endorse themselves and their business in a professional setting, and make connections

Founded in 2003; only in the last three years became extremely popular

Included under the Top 10 Fastest Growing Online Social Networks

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Your LinkedIn Profile

Include a profile pictureSet up a information-packed profileMake your profile public Use your full name on LinkedInEstablish meaningful connections

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Making Connections through LinkedIn

Constantly update your profileUnderstand relationships of

connectionsConnect with all past colleaguesDiscover more about potential

employersRemember: What’s in it for them?Assist others in making connections

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Tips for Using LinkedIn

Recommendations on your profile say something about you as a professional

Respond to LinkedIn requests in a timely manner

Use LinkedIn to establish rapport quickly when face-to-face with business professionals

Join groups

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Twitter

Twitter: an online social networking system used to post updates on personal and/or business information. People can “tweet” up to 140 characters of any topic of their choice and their “followers” can trace this information

Can follow potential employers, sell your own skills, create support groups, find information about career opportunities, and discover important contacts

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Branding using Social Media

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Branding

Def: Process in which you differentiate yourself by identifying what makes you unique

“If you don’t brand yourself, Google will brand you,” (Paprocki, S. B.)

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Branding tips

Be genuine, not fake Face-to-face still important

Conferences, networking events, informational interviews

Find your nicheDig deep inside and look at your

competitors Consistency is key

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Contact information

Use professional email addressCreate online business card

http://businesscard2.comAdd signature in email for social

mediahttp://www.wisestamp.com/

Make contact info available on social media

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Dangers of Social Media

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Dangers

Uses of internetmeet others, explore identity formation

Public profilePictures, video, music, any personal information posted

On the internet forever

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Practical Tips

Keep some control over your posted information

Keep your information to yourselfPost information you are comfortable with others seeing and knowing

Consider not posting revealing photo

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Case Study of Social Media

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Have you Googled Yourself?

Theresa Settimi Everything on the internet is public

Increase search ability Permanent access

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Ray Lam: Case Study

“The B.C. NDP (New Democratic Party of British Columbia) party's former candidate for Vancouver-False Creek showed a "lack of judgment" over pictures displayed on his Facebook page”

(B.C. NDP Leader Carole James)

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Wrap up

Growth of social mediaMaking ContactsBrandingDangers of information onlineCase studyHave you Googled yourself?

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Works Cited

Butow, E., & Talor, K. (2009). How to succeed in business using LinkedIn: Making Connections and Capturing Opportunities on the World’s #1 Business Networking Site. New York, NY: AMACOM.

Candidate's racy facebook photos showed 'lack of judgment': b.c. ndp leader. (2009, April 20). Retrieved from http://www.cbc.ca/technology/story/2009/04/20/bc-facebook-ray-lam-facebook-photos-james.html

Compaine, B. M. (2000). The internet upheaval; raising questions seeking answers in communications policy. USA: Mary Reilly Graphics.

Du, W. (2007, August 14). Job candidates getting tripped up by facebook . Retrieved from http://www.msnbc.msn.com/id/20202935/Economist. (2010, January 28). A special report on social networking: A world of connections | The Economist. Economist.com.

Retrieved February 8, 2010, from http://www.economist.com/specialreports/displaystory.cfm?story_id=15351002Falls, Jason. (2009). Personal Branding Tips from SME. Retrieved Feb. 10, 2010 from

http://www.socialmediaexplorer.com/2009/05/28/personal-branding-tips-from-sme/Federal Trade Commission. (May, 2006). Social networking sites: safety tips for tweens and teens. Retrieved 15 February 2010).

http://www.ftc.gov/bcp/edu/pubs/consumer/tech/tec14.shtm Hollick, H. (2009, September 10). Networking that works: Using LinkedIn and Twitter to

amplify professional networking. Retrieved February 8, 2010, from Local Techwire’s website: http://localtechwire.com/business/local_tech_wire/news/blogpost/5971753/

Leggatt, Helen. (2009). Time Spent on Social Networking up 93%. Biz Report. Retrieved Feb 17, 2010 from http://www.bizreport.com/2009/04/time_spent_social_networking_up_93.html

Ostow, Adam. (2009). At $6.5 Billion, Facebook is Now Worth More than CBS. Retrieved Feb. 17, 2010 from http://mashable.com/2009/07/13/facebook-65-billion-valuation/

Roberts, J. (2008, June 8). Social networking for business is next big thing » The Commercial Appeal. The Commercial Appeal: Local Memphis, Tennessee News Delivered Throughout the Day.. Retrieved February 8, 2010, from http://www.commercialappeal.com/news/2008/jun/08/social-networking/

Schawbel, Dan. (2009). HOW TO: Build your Personal Brand on LinkedIn. Retrieved Feb. 9, 2010 from http://mashable.com/2009/07/27/linkedin-personal-brand/

Schawbel, Dan. (2009). Personal Branding 101: How to Discover and Create Your Brand. Retrieved Feb. 9, 2010 from http://mashable.com/2009/02/05/personal-branding-101/

Tugend, T. (2009, March). Putting Yourself Out There on a Shelf to Buy. The New York Times. Retrieved Feb. 9, 2010 from http://www.nytimes.com/2009/03/28/your money/28shortcuts.html?_r=1&pagewanted=all

Zeidler, S. (2009, August 18). Looking for a job? Try LinkedIn or Twitter. Retrieved February 8, 2010, from news.com.au.’s website: http://www.news.com.au/technology/looking-for-a-job-try-linkedin-or-twitter/story-e6frfro0-1225763128536

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