social media theatre: how social media can power a small business
TRANSCRIPT
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© 2012 Sift Media | 6th Floor, Bridge House, 48-52 Baldwin Street, Bristol BS1 1QB United Kingdom | www.siftmedia.co.uk | [email protected]
connecting professionals through information, insight & innovation
How social media can power a small businessTechnology for Marketing and Advertising28 February 2012
Dan Martin, editor, BusinessZone.co.uk
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© 2012 Sift Media | 6th Floor, Bridge House, 48-52 Baldwin Street, Bristol BS1 1QB United Kingdom | www.siftmedia.co.uk | [email protected]
Who am I?
Editor of BusinessZone.co.uk
Administrator of UKBusinessForums.co.uk
Sister communities to MyCustomer.com (stand B4)
Published by Sift Media, an online publisher founded in 1996
Self-confessed twaddict (@Dan_Martin)
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© 2012 Sift Media | 6th Floor, Bridge House, 48-52 Baldwin Street, Bristol BS1 1QB United Kingdom | www.siftmedia.co.uk | [email protected]
Then…
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© 2012 Sift Media | 6th Floor, Bridge House, 48-52 Baldwin Street, Bristol BS1 1QB United Kingdom | www.siftmedia.co.uk | [email protected]
Now…
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© 2012 Sift Media | 6th Floor, Bridge House, 48-52 Baldwin Street, Bristol BS1 1QB United Kingdom | www.siftmedia.co.uk | [email protected]
Claire’s Accessories and the mysterious case of the disappearing Facebook posts
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© 2012 Sift Media | 6th Floor, Bridge House, 48-52 Baldwin Street, Bristol BS1 1QB United Kingdom | www.siftmedia.co.uk | [email protected]
David taking on Goliath
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© 2012 Sift Media | 6th Floor, Bridge House, 48-52 Baldwin Street, Bristol BS1 1QB United Kingdom | www.siftmedia.co.uk | [email protected]
Be quirky, be human, be authentic
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© 2012 Sift Media | 6th Floor, Bridge House, 48-52 Baldwin Street, Bristol BS1 1QB United Kingdom | www.siftmedia.co.uk | [email protected]
Tweets from the top
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© 2012 Sift Media | 6th Floor, Bridge House, 48-52 Baldwin Street, Bristol BS1 1QB United Kingdom | www.siftmedia.co.uk | [email protected]
Silence isn’t golden
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© 2012 Sift Media | 6th Floor, Bridge House, 48-52 Baldwin Street, Bristol BS1 1QB United Kingdom | www.siftmedia.co.uk | [email protected]
…especially when there’s noise
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© 2012 Sift Media | 6th Floor, Bridge House, 48-52 Baldwin Street, Bristol BS1 1QB United Kingdom | www.siftmedia.co.uk | [email protected]
And to make matters worse…
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© 2012 Sift Media | 6th Floor, Bridge House, 48-52 Baldwin Street, Bristol BS1 1QB United Kingdom | www.siftmedia.co.uk | [email protected]
In contrast…
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© 2012 Sift Media | 6th Floor, Bridge House, 48-52 Baldwin Street, Bristol BS1 1QB United Kingdom | www.siftmedia.co.uk | [email protected]
Embrace the hashtag
www.bit.ly/chatsontwitterwww.twitterchat411.com
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© 2012 Sift Media | 6th Floor, Bridge House, 48-52 Baldwin Street, Bristol BS1 1QB United Kingdom | www.siftmedia.co.uk | [email protected]
Beware the hashtag
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© 2012 Sift Media | 6th Floor, Bridge House, 48-52 Baldwin Street, Bristol BS1 1QB United Kingdom | www.siftmedia.co.uk | [email protected]
….admit it when things go wrong
“Within an hour, we saw that it wasn’t going as planned. It was negative enough that we set about a change of course. With all
social media campaigns, we include contingency plans should the conversation not go as planned. The ability to change midstream
helped this small blip from becoming something larger.”
Rick Wion, social media director, McDonald’s
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© 2012 Sift Media | 6th Floor, Bridge House, 48-52 Baldwin Street, Bristol BS1 1QB United Kingdom | www.siftmedia.co.uk | [email protected]
Powered by Facebook
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© 2012 Sift Media | 6th Floor, Bridge House, 48-52 Baldwin Street, Bristol BS1 1QB United Kingdom | www.siftmedia.co.uk | [email protected]
But it’s not just about B2C
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© 2012 Sift Media | 6th Floor, Bridge House, 48-52 Baldwin Street, Bristol BS1 1QB United Kingdom | www.siftmedia.co.uk | [email protected]
The power of video
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© 2012 Sift Media | 6th Floor, Bridge House, 48-52 Baldwin Street, Bristol BS1 1QB United Kingdom | www.siftmedia.co.uk | [email protected]
Be prepared
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© 2012 Sift Media | 6th Floor, Bridge House, 48-52 Baldwin Street, Bristol BS1 1QB United Kingdom | www.siftmedia.co.uk | [email protected]
Share your expertise
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© 2012 Sift Media | 6th Floor, Bridge House, 48-52 Baldwin Street, Bristol BS1 1QB United Kingdom | www.siftmedia.co.uk | [email protected]
Is Google+ a plus for small businesses?
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© 2012 Sift Media | 6th Floor, Bridge House, 48-52 Baldwin Street, Bristol BS1 1QB United Kingdom | www.siftmedia.co.uk | [email protected]
Are you Pinterested?
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© 2012 Sift Media | 6th Floor, Bridge House, 48-52 Baldwin Street, Bristol BS1 1QB United Kingdom | www.siftmedia.co.uk | [email protected]
Respect your elders
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© 2012 Sift Media | 6th Floor, Bridge House, 48-52 Baldwin Street, Bristol BS1 1QB United Kingdom | www.siftmedia.co.uk | [email protected]
Tips for social media success1. Go where your audience already are
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© 2012 Sift Media | 6th Floor, Bridge House, 48-52 Baldwin Street, Bristol BS1 1QB United Kingdom | www.siftmedia.co.uk | [email protected]
2. Be human
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© 2012 Sift Media | 6th Floor, Bridge House, 48-52 Baldwin Street, Bristol BS1 1QB United Kingdom | www.siftmedia.co.uk | [email protected]
3. Be honest (especially when things go wrong)
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© 2012 Sift Media | 6th Floor, Bridge House, 48-52 Baldwin Street, Bristol BS1 1QB United Kingdom | www.siftmedia.co.uk | [email protected]
4. It’s a long term thing
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© 2012 Sift Media | 6th Floor, Bridge House, 48-52 Baldwin Street, Bristol BS1 1QB United Kingdom | www.siftmedia.co.uk | [email protected]
Get in touch
@Dan_Martin / @BusinessZone
www.linkedin.com/in/danmartin2008
www.BusinessZone.co.uk