social media: the revolution will not be televised
DESCRIPTION
Discusses the growth of various Social Media collaterals such as Facebook and Twitter. Designed for nonprofits.TRANSCRIPT
Social Media: the Revolution Will Not Be Televised*
Thomas J. Fox
What is Social Media
Online conversation
supported by online
tools
Social Media Popular
Platforms
New Social Media
platforms are emerging
each day
Which ones will be
successful?
Which ones will not?
This is Social Media
Don’t be intimidated,
Be Targeted!
Why is Social Media Important
Individuals want to be connected to things they care about
People want transparency
Relationships formed more powerful than advertising
Power to define and control brand slipping from organizations
View video at: http://www.youtube.com/watch?v=sIFYPQjYhv8
50 Million Users
Radio 38 years
TV 13 years
Internet 4 years
Socialnomics, 2009
Marketers Moving to
Social Media in 2010
45.4% consider
Social Media a top
priority
42.2% deemed
important
eMarketer, Engagement on Social Networks Top Priority for Marketers 2010 Report
The Move to Social Media
Where Social Media is
Going
Ford to add
connectivity to
vehiclesJanuary 2010
Where Social Media is
Going
Twitter, Facebook
and others
available through
gaming platforms
and soon… TVs
Where Social Media is
Going
The use of
Social Media
in academia
is increasing
The media is
using, and
perpetuating
usage of,
Social Media
Internet Users
Urban Suburban Rural0%
20%
40%
60%
80%
100%26% 23% 30%
Internet users NonusersPew Internet, Internet, broadband, and cell phone statistics 2010
Who’s Using Social Media?
Millennials (14 to 26)
Generation X (27 to 43)
Boomers (44 to 62)
Matures (63 and above)
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
71%
51%
30%
10%
76%
57%
31%
14%
77%
61%
46%
36%200720082009
eMarketer, Boomers and Social Media January 2010 Report
• Participation
• Connections
• Conversation
• Community
• Listening
How can Social Media
help you
Learn what people
are saying
Create buzz for
events and
campaigns
How can Social Media
help you
Identify and recruit
influencers
Find new opportunities
Support your
services
How can Social Media
help you
Improve search
engine visibility
Get your message
out fast
How can Social Media help you
Build strong
relationships
Keys for Social Media Success
Experiment
Make A Plan
Listen
Share
Teamwork
Contribute
Patience
Proactive
The Impact of Social Media
“The true reward of the race to a million followers
on Twitter are the 90,000 people in Senegal who will
sleep underneath bed nets because of the money
we all raised through the race.” -- Ashton Kutcher
Social Media and
Slacktivism
Red Cross raised
$21,000,000 via mobile
giving for Haiti
People experienced the
disaster and the relief
efforts through the eyes
of those on the ground,
and felt compelled to act
Questions?