social media - the new marketing frontier

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fluid educational series

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presentation presented by

©2009 Fluid Studio

TEXT CASEPHILIP TO 50500

PHILIP [email protected] www.fluid-studio.nettwitter @casephilip

Free service provided byhttp://contxts.com

CONTACT ME

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previous presentations

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how many have heard of facebook? twitter? linkedin? youtube?

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how many are on facebook? twitter? linkedin? youtube?

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there is no silver bullet

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social Media is just one tool in the toolbox

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We all have a circle of influence. people are influenced by those they trust

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WHAT YOU CAN DOSOMETHING ABOUT.

WHAT YOU CARE ABOUT.

CIRCLE OF CONCERN

CIRCLE OF INFLUENCE

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WHAT YOU CAN DOSOMETHING ABOUT.

WHAT YOU CARE ABOUT.

CIRCLE OF CONCERN

CIRCLE OF INFLUENCE

viral Marketing

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viral Marketing

+ =

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people do not Want to be sold to. they Want to interact and be heard

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ENGAGE

RESPOND

LISTEN

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you cannot control the conversation, but you can participate in it

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although social Media is “one-to-Many” broadcast Marketing, at the end of the day real results Will occur

When “one-to-one” relationships are forMed

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4 p’s

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product4 p’s

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product, price4 p’s

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product, price,place4 p’s

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product, priceplace, proMotion4 p’s

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3 r’s

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relevant3 r’s

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relevant, real3 r’s

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relevant, real, responsive3 r’s

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relevant, real, responsive, relationship4 r’s

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side-by-side coMparison

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soMe realities to consider . . .

using social Media is like riding a bull— getting on is the easy part.

it requires an investment of time–not only researching and writing, but also reading and engaging

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there are no prereQuisites–just a desire to try

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you need a strategy

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you need a strategy

carve out a certain amount of time each week to spend on social media

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you need a strategy

try to "pull" clients to you by sharing valuable information rather than pushing yourself out to them

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knoW Where your leads are coMing froM

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70-20-10 rule

(70%=share/educate, 20%=soft sell, 10%=show you are a real person)

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key Questions . . .

hoW Much tiMe should i be spending on this?

hoW do i knoW that it's Working?

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advertise

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Make inforMation availableelectronically

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create group/fan pages

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bloW up your fan base!

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Why do you Want More fans?

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the future is in “earned” Media, not paid.

Facebook and other social networks are primary platforms for earned media.

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large coMpanies With Well-knoWn brands Will

have associates set up pages and those pages can

often groW to Millions of users organically and

Without Much effort.

sMall to MediuM-sized businesses often cannot

just set up a page and let the people do the rest.

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sMaller and lesser-knoWn brands need to invest

heavily in brand developMent and leverage the

various social Media channels available to theM

to interact directly With their folloWers, fans,

and custoMers.

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the Measure of success should not be Whether

your page boasts 30 or 30,000 fans, but Whether

you have successfully attracted a large nuMber

of targeted fans.

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tips to add MoreQuality fans and folloWers

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tips

use current fans to drive invitations to your facebook page

1.

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tips


1.

Facebook currently has no limitation on the number of fans that users can invite to a public profile. This makes invitations one of the most important components of generating fans.

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tips


1.

Contests are probably the single best tool for driving more users to your Facebook page if you encourage fans to invite their friends.

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tips

create contests often2.Think of new and unique giveaways for those that push new fans your way (and reward them often).

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tips

create contests often2.Most of the time, it is better to give away more things more frequently than a large grand prize every so often.

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tips

create contests often2.Examples of potential contests:

• Ticket giveaways (movies, concerts, etc.)

• Restaurant gift certificates

• Etc.

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Widgets

Widgets are like portable Websites that operate With the saMe functionality as the host site but can be eMbedded into a blog, Webpage, or other internet property.

this is an optiMal tool for lead generation that can attract clients froM diverse deMographics.

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©2009 Fluid Studio

What does a Widget look likeand hoW does it function?

big brothers big sisters of utah

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e-Mail Marketing

• although it has been around for some time, e-mail advertising is one of the most effective forms of direct electronic marketing.

• like most things that are web-based, analytics can be collected and analyzed to help you hone your messaging. used effectively, analytics will help you improve the open and click-through rates over time.

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e-Mail Marketing

• attention: the first part of your write-up grabs the readers’ attention.

• information: the second part gives them information.

• desire: the third part makes them desire your product/service.

• action: the fourth part spurs them to action (buy, click through to a website, etc.)

When Marketing using e-Mail, use the aida strategy.

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e-Mail Marketing

your e-mail provider should allow you to review the analytics from your campaign. see “hot spots,” trends, and patterns to help you improve future mailings.

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sMs (texting) services

94% open rate

15%-50% redeMption rate

connect With your custoMers and consuMers on a personal level

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recent caMpaign exaMples

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social media - the new marketing frontier

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