Social Media for Insurance AgentsCreating and Developing

Your Social Networks

Helping small businesses and individuals develop web presence through social media.

Social media manager, teacher, speaker, blogger, and all-around good guy.

Nigel OhrumSocial Media Manager

Getting Social●Social Media :

○What is it?○Do I need it?

●Which ones :○ Facebook○ LinkedIn

●How to use...○Reaching Your Target Audience○How to Engage People

Social MediaWhat is it?

Do I need it?

...millions of people across the world having conversations online.

Why does it matter?

1. 50% of Americans are using social networks.Sengupta, Half of America Is Using Social Networks, NY Times 2011

2. The average American Facbook user spends 6.4 hours a month browsing.Nielsen Report, Media Research & Ratings Company, 2011

Social Media is...

Social Media

●Customer Service

● Loyalty Building

●Networking

●Customer Acquisition

Differs from traditional media in that it is a dialogue. The ability to listen and engage with your audience is pure awsomeness!

Social MediaWhich ones?

Do you have one?

You should because,

1. Over 800 million active users.2. Search engine friendly.3. Easy-to-read and offers great online visibility.

It's a great (FREE) tool for any individual or business to enhance their web presence.

Facebook Business Page

Facebook tool to share and interact with members only.1. Very Convenient

2. Easy to setup and use

3. Less invasive than email marketing.

Facebook Groups

LinkedIn is the premier professional social network.

People research individuals and businesses.

1. Over 100 million active users.

2. Import resume feature to get you started easier.

3. Search engine friendly.

LinkedIn Profile

Social MediaHow to use it?

Think about your target audience?

1. Are they young / elderly

2. Independent / Group

3. Where do they spend time online?

4. What challenges can you help them overcome?

*Identifying whom you're trying to reach is key.

Who am I looking for?

1. Define your social media goals.

2. Develop a social media strategy.

3. Implementation / Maintenance Time.

4. Measure the return /effectiveness.

How do I build a social media plan?

Keep in mind :

Social media can't fix your business.

Social media like anything else worthwhile takes time and effort to succeed.

1. Create a Facebook Business Page.

2. Touch up your LinkedIn Profile.

3. Information to share on your Facebook page.

4. Start a Facebook group for advice and suggestions?

5. Use word-of-mouth to support your social media.

Connecting the Social Media

The end goal :

Quickly find and identify you when searching online.

1. Obtain direct info.

2. Influence decision making process.

3. Contacting you.

Web Presence

Health Insurance Agent Facebook Page Example

Please connect with me:

facebook.com/nigel.ohrumfacebook.com/socialtoppingslinkedin.com/in/nigelohrumSocialToppings.commeetup.com/San-Jose-Social-Mediaslideshare.net/nigelohrum

*Ask me about reviewing your Web Presence