FThe Frontline Club – Jan. 24, 2012

DOWNLOAD THE FULL REPORT AT http://socialmediainfluence.com/SMI-report/

About SMI

What Social Media and Sustainability Have in Common

Selecting the 100

Entertainment Response Knowledge Leadership

Honesty Respect

What Do People Want From Companies?

Be Creative Be There For Them Be Informative Be Useful

Be Transparent Be Authentic

How Can Companies Serve that Need?

Think Like an Editor – What’s Your Story & Where Does it Live?

Ranking Criteria for the 100

• Useful communication: possible 20 points • Commitment to community: possible 20 points • Transparency (allowing comments and replying): 10 points • Communicating actions not beliefs: possible 10 points • Social media shareable CR/Sustainability Report: possible 10

points • Regular updates of social media communication: possible 10

points • Creative storytelling: possible 20 points

What We Didn’t “Like”

The Top 10

Position Company 2010 position

1 GENERAL ELECTRIC 1

2 IBM 2

3 FORD 3

4 PEPSICO 6

5 BBVA 11

6 ALLIANZ 7

7 VF CORPORATION -

8 LEVI’S -

9 SIEMENS 58

10 KIMBERLY-CLARK/FED EX 34/12

By the Numbers

By the Numbers

By the Numbers

By the Numbers

By the Numbers

The Wizness Green Twitterati

Major Best Practice Theme

Types of Content/Platforms

Interested in learning more?

• Download the entire report at: • http://socialmediainfluence.com/SMI-report/

• Want to know about our social media sustainability consulting? Contact matthew at socialmediainfluence.com or @mateoy

Don’t Forget….The SMI Conference 2012