social media summit conference june 22, new york, ny · berklee boloco break-in - 1/28/12 like...
TRANSCRIPT
SOCIAL MEDIA SUMMIT CONFERENCEJUNE 22, 2012NEW YORK, NY
boloco 2012
JOHN PEPPER (CEO & FOUNDER)
#prsummit@boloco@bolococeo
bold & globally inspired
#prsummit@boloco@bolococeo
#prsummit@boloco@bolococeo
Projections• BOLOCO EXPANSION
Slide 3 CONFIDENTIALlocations
#prsummit@boloco@bolococeo
food guests communitypeople technology
our story
#prsummit@boloco@bolococeo
who we are not
#prsummit@boloco@bolococeo
… or a mini ‘crisis’…
“power is back”
“out of power”
#prsummit@boloco@bolococeo
#prsummit@boloco@bolococeo
…but can create ‘crisis’
“Sorry.Not anymore.”
“my job sucks…I work at boloco…”
#prsummit@boloco@bolococeo
“you…tweeted about firing an employee who complained on
twitter…”
#prsummit@boloco@bolococeo
amazing guests in real time“music too loud…
turn it down”
“done”
#prsummit@boloco@bolococeo
monitoring tools@boloco boloco #boloco (sent)
notifications
#prsummit@boloco@bolococeo
strategiestwitter list
#prsummit@boloco@bolococeo
key takeaways• use filters aggressivelyboloco, bolocco, boston burrito, qdoba, chipotle
• listen & evolve• don’t preach• embrace negative
• be human
