social media summit bucuresti 2016 - virginia otel, garanti bank
TRANSCRIPT
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Sursa: TSYS Banking and Social Media 2013
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Sursa: Deloitte ‘Who says banks can’t be social?‘ 2014
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Total noi fani acumulati de cele mai active 6 banci din Romania pe Facebook
Sursa: Facebrands 10-02-2016
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0 50000 100000 150000 200000 250000 300000 350000 400000 450000 500000
Banca A
Banca B
Garanti Bank
Banca C
Banca D
Banca E
2013
2014
2015
Numarul total de fani care au interactionat cu paginile celor 6 cele mai active banci din Romania pe Facebook
Sursa: Facebrands 10-02-2016
9x
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Ce fel de mesaje transmit bancile din Romania in social media?
Sursa: EY 2016 „Social media si mediul de afaceri romanesc”
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Generatia Y doreste sa faca aproape totul ONLINE
Sursa: KPMG ‘Banking for the future’
April 2015
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Sursa: KPMG ‘Banking for the future’
April 2015
71% dintre clienti considera ca relatia lor cu banca este una axata doar pe tranzactiile pe care le fac
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Source: Reuters Institute Journalistm, Media and technology predictions 2016,
Continutul video a reprezentat 50% din traficul generat in 2015 de dispozitivele mobile.
In mai putin de 6 ani acest procent va ajunge la 70%.
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https://www.youtube.com/user/GarantiBankRO/
Numarul total de minute vizionate din #cuincredere se apropie de jumatatea timpului necesar sa vezi
intreg serialul Tanar si Nelinistit
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