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Page 1: Social Media Summit Brussels - The Social Media Battle of Waterloo
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THE HISTORICAL FACTS

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THE HISTORICAL FACTS

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THE HISTORICAL FACTS

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THE HISTORICAL FACTS

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THE HISTORICAL FACTS

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THE HISTORICAL FACTS

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THE HISTORICAL FACTS

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THE HISTORICAL FACTS

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•Strategy and key topics definition•Monthly meetings •Monthly reportings

•Content creation•Message adaptation•Weekly follow-up

• Daily content mgmt• Daily community mgmt• Daily monitoring

AN

ALY

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AN

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IMPR

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EM

EN

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OFFICIAL CHARACTERS

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ANONYMOUS CHARACTERS

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Main Facebook page

Facebook pages historical characters

Grognard

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THE HISTORICAL FACTS

Country Facebook active users Twitter

Germany 25.33 million 2.4 million

Austria 2.93 million 0.085 million

Belgium 5 million 1.1 million

France 28 million 2.3 million

Netherlands 8 million 3.3 million

Luxembourg 0.22 million Unknown

United Kingdom 36 million 10 million

Total 105 million 19 million

Page 34: Social Media Summit Brussels - The Social Media Battle of Waterloo

Used languages: FR – EN – NL – DE Potential target group: 105 million users in the selected countriesObjective: communicate to largest number of people possible

Used languages: EN + languages used by partnersPotential target group: 19 millionObjective: communicate to journalists

Used languages: FR – EN – NL - DEPotential target group: 19 millionObjective: Offer strong visual content to largest number of people possible

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YouTube media planGermany France

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