social media strategy to deliver results
DESCRIPTION
Updated presentation for the Acuity Social Media event held in Calgary, June 18th, 2010.TRANSCRIPT
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Social Media Strategy to Deliver Results
Mike Spear
Director of Corporate Communications
Genome Alberta
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• Former journalist with a CBC President's Award, Farm Writers' Award, and CBC Peer awards and RTNDA awards for my programs or newsrooms
• SysOp with CompuServe of Columbus, Ohio in the 90’s
• Online Advisory Board member with D.C.-based BIO
• Published in peer-reviewed journals
• I've owned a Newton, Palm, and an iPAQ
• Part of our National genetics and society team
• Live outside high-speed internet or cell data plans
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I share my genome
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We needed:
• Awareness• Education• Position Genome Alberta as a
source of information• Prepare for later
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Audience is Key to Strategy
• No high speed internet• Strong sense of
community
• Little interest in social media
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Some of the common themes I’ve heard this week:
• What about low levels of interaction?• You need to be patient• Is there a reason for people to interact
• Jacob George noted that Facebook Ads can distract users• There is a way around that and we have honed it
• Some concerns about what Facebook were raised• We tackled privacy concern 3 years ago
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• Social Media is not a fad – it is a fundamental shift in the way we communicate
• The technology is new with better speed, reach, and scope
• The how, where, when, what, and to whom has not changed
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Give-a-Gene
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• Soon to be added to the list will be Detroit Free Press, Boston Globe, and ProPublica
• The Platform is ideally suited to media use and when laid out appropriately displays nicely on the iPad
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Templates, stories, layout, features, and content, can be edited on the fly. Changes take effect immediately
We have stayed ahead of privacy concerns
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• GenOmics is more of a platform than a Facebook page or an application
• Developed with Jeff Reifman of
Newscloud.com with support from the Knight Foundation, U of Minnesota, and a collection of partners
• New funding has made Open Source enhancements possible
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GenOmics - Twitter - blog - DNA network - Homepage
Twitter - blogs - Newsletter – influencers - homepage
Blog / GenOmics - media - Twitter
Picasa – AAET - BioAlberta - blog - GenOmics
Newsletter – Twitter – GenOmics - Influencers
YouTube - GenOmics - blog - partners
Slideshare - Homepage - Twitter - GenOmics
RSS - blogs – GenOmics
Wikipedia – Other Genome Centres
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David & Goliath
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@mikesgene
http://facebook.genomealberta.ca
http://www.genomealberta.ca/blogs
http://www.slideshare.net
or