social media strategy slides
TRANSCRIPT
Social Media Strategies for Small Business Budgets
Social Media Strategies for Small Business Budgets
Presented By:
Tatiana Ceresa, Marketing
Coordinator
Presented By:
Tatiana Ceresa, Marketing
Coordinator
Social Media is a MUSTSocial Media is a MUST
Bottom LineBottom Line
Remain top of mindRemain top of mind
Attract top talentAttract top talent
Gain customer feedbackGain customer feedback
Increase your relevancyIncrease your relevancy
Set yourself apart from competitionSet yourself apart from competition
The Struggle The Struggle
Choose the best Choose the best platform(s) for your platform(s) for your
businessbusiness
Social NetworksSocial Networks
You should be on ____ You should be on ____ if…if…
• You can afford to spend a little on advertising
• You don’t mind the competition• You can push your current customers and
leads to join you from other channels• You have time to tweet interesting snippets…
very often• You have ‘sticky’ content to share with a
relevant crowd
• You have highly visual content • Great for fitness, clothing, and other brands
that tend to cultivate communities/following
• Business oriented • Great for B2B to find leads & create industry
specific content
#1 Optimize every channel#1 Optimize every channel
#2: Have set goals#2: Have set goals
Sell a productSell a product
Generate conversationsGenerate conversations
Brand awarenessBrand awareness
More web trafficMore web traffic
Improve search engine optimization Improve search engine optimization
Build customer loyaltyBuild customer loyalty
#3: Choose your hot topics#3: Choose your hot topics
Choose to share what you know about – pick Choose to share what you know about – pick 3 solid topics3 solid topics
Create an editorial calendar with these topics Create an editorial calendar with these topics & specific posts& specific posts
Tactics to find ‘hot topics’Tactics to find ‘hot topics’
Answer frequently asked questionsAnswer frequently asked questions
Do social searchesDo social searches
Use RiteTag
TwitterTwitter
FacebookFacebook
#3: Listen…then #3: Listen…then engageengage
Use tools to help you listen and eliminate Use tools to help you listen and eliminate search timesearch time
Listening: MentionListening: Mention
Sharing: FeedlySharing: Feedly
#4: Don’t reinvent the #4: Don’t reinvent the wheelwheel
#4: Daily Checklist#4: Daily ChecklistHave a daily plan of action for each platformHave a daily plan of action for each platform
•Facebook: Facebook: • Comment and/or link on 3 different Facebook pagesComment and/or link on 3 different Facebook pages• Post 5x/week with variety of content (curated articles, Post 5x/week with variety of content (curated articles,
blog posts, team photos, inspirational quotes)blog posts, team photos, inspirational quotes)
•Twitter:Twitter:• Tweet & retweet 5-8x/dayTweet & retweet 5-8x/day• Leave room for real time engagement with influencers, Leave room for real time engagement with influencers,
potential leads, and clientspotential leads, and clients
•LinkedIn:LinkedIn:• Share a link on your company page Share a link on your company page • Comment in 2 relevant discussions in the groups you Comment in 2 relevant discussions in the groups you
participate inparticipate in
•Instagram:Instagram:• Post one photo/day Post one photo/day • Search relevant tags and follow related profiles Search relevant tags and follow related profiles
#5: Boost results with #5: Boost results with social advertisingsocial advertising
#6: Measure & Evaluate#6: Measure & EvaluateWatch for growth, engagement, and sharingWatch for growth, engagement, and sharing
More measuring and More measuring and evaluating…evaluating…
Instagram ExampleInstagram ExampleBlush BotanicalsBlush Botanicals
Facebook ExampleFacebook ExampleDirty DogsDirty Dogs
Twitter ExampleTwitter ExampleRoger Smith HotelRoger Smith Hotel
Questions?Questions?
Tatiana Ceresa
Our fantastic support team
Tatiana Ceresa
Our fantastic support team