social media strategy: orientation for 697sm mba class
DESCRIPTION
This is the orientation for the social media strategy class that I teach for the blended (Online and full time MBA students) program.TRANSCRIPT
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Social Media StrategyINTRODUCTION
Shalini Bahl, PhDMindfulness & Personal Branding
M Factor & Mindful Universe
SCH MGMT 697SM – 01Innovative, Authentic, & Mindful Use of Social Media Strategy
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Agenda Class Overview
Syllabus
• Goals & Expectations• The Schedule• Deliverables• Grading• Course Material• Technical help
Navigating Blackboard & Ning
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Do You Have A Social Media Strategy
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Endless Possibilities…
Distinguish Yourself
Be A Thought Leader
Change The World
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"We use Facebook to schedule the protests, Twitter to coordinate, and YouTube to tell the world."Fawaz Rashed
Egyptian RevolutionUsing Social Media
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“If you have been affected by this storm and need help, post what you need, your neighbors in Monson will come to your
aid. We are a strong community and I know we can get through this” ~ Laura Sauriol
Post Tornado Help On Facebook
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CLASS OVERVIEWInnovative. Authentic. Mindful.
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1
InnovativeQuestionObserveExperimentNetwork
?
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2
AuthenticEngageEducateInspireCollaborate
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2
Mindful
Full Attention
Purposeful
Kind
Active, Not Reactive
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SYLLABUS
• Goals & Expectations• The Schedule• Deliverables• Grading• Course Material• Technical help
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Class Goals
New Mindset
Strategy
Best Practices
Online Presence
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Expectations
• Responsible for learning
• Collaborative learning
• Using social media
• Reading, thinking, creating, & implementing
• Assessed on efforts and contributions
• CREATE A SCHEDULE
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Deliverables1. Activities
Join Ning
Social Media Audit
Hootsuite & Schedule
Google Hangout
Social Media Plan
2. Discussions
Innovator’s Journal
Discussion Board
Blog Posts & Comments
3. Class Participation4. Final Presentation5. Hootsuite Certification (optional)
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Grading
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NAVIGATING BLACKBOARD
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• Email: [email protected] • Website: http://mindfulsocialmedia.org/ • Blogs: Mindful Universe Blog• LinkedIn: http://www.linkedin.com/in/shalinibahl• SlideShare: http://www.slideshare.net/ShaliniBahl • Facebook:
https://www.facebook.com/MindfulUniverse
Ways to connect with me
Thank You For Participating!