social media strategy in six seconds
DESCRIPTION
This talk was given at the This Little Lady 6x6 [#TLL6x6] event on April 16th, 2013. Delivered in under six minutes flat. Lovely stuff.TRANSCRIPT
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SOCIAL MEDIA STRATEGY
IN SIX MINUTES
#TLL6x6 @whatleydude // @SohoSquareLDN
![Page 2: Social Media Strategy in Six Seconds](https://reader036.vdocuments.mx/reader036/viewer/2022062702/5549b242b4c905e5048b4662/html5/thumbnails/2.jpg)
or
#TLL6x6 @whatleydude // @SohoSquareLDN
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HOW TO DEVALUE A MULTI-MILLION
POUND INDUSTRY IN FIVE MINUTES AND FIFTY-EIGHT SECONDS
#TLL6x6 @whatleydude // @SohoSquareLDN
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#TLL6x6 @whatleydude // @SohoSquareLDN
PEOPLE LIKE BRANDS
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#TLL6x6
BRANDS LIKE PEOPLE
@whatleydude // @SohoSquareLDN
![Page 6: Social Media Strategy in Six Seconds](https://reader036.vdocuments.mx/reader036/viewer/2022062702/5549b242b4c905e5048b4662/html5/thumbnails/6.jpg)
#TLL6x6
MAKE STUFF THAT CONNECTS BOTH OF THEM TOGETHER
@whatleydude // @SohoSquareLDN
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#TLL6x6
PEOPLE LIKE BRANDS
@whatleydude // @SohoSquareLDN
![Page 8: Social Media Strategy in Six Seconds](https://reader036.vdocuments.mx/reader036/viewer/2022062702/5549b242b4c905e5048b4662/html5/thumbnails/8.jpg)
#TLL6x6
PEOPLE LIKE STUFF
@whatleydude // @SohoSquareLDN
![Page 9: Social Media Strategy in Six Seconds](https://reader036.vdocuments.mx/reader036/viewer/2022062702/5549b242b4c905e5048b4662/html5/thumbnails/9.jpg)
#TLL6x6
PEOPLE LIKE CATS
@whatleydude // @SohoSquareLDN
![Page 10: Social Media Strategy in Six Seconds](https://reader036.vdocuments.mx/reader036/viewer/2022062702/5549b242b4c905e5048b4662/html5/thumbnails/10.jpg)
#TLL6x6
PEOPLE LIKE BEING TOGETHER
@whatleydude // @SohoSquareLDN
![Page 11: Social Media Strategy in Six Seconds](https://reader036.vdocuments.mx/reader036/viewer/2022062702/5549b242b4c905e5048b4662/html5/thumbnails/11.jpg)
#TLL6x6
PEOPLE LIKE BEING ALONE
@whatleydude // @SohoSquareLDN
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#TLL6x6
PEOPLE LIKE SKATEBOARDING
@whatleydude // @SohoSquareLDN
![Page 13: Social Media Strategy in Six Seconds](https://reader036.vdocuments.mx/reader036/viewer/2022062702/5549b242b4c905e5048b4662/html5/thumbnails/13.jpg)
#TLL6x6
PEOPLE LIKE SURFBOARDING
@whatleydude // @SohoSquareLDN
![Page 14: Social Media Strategy in Six Seconds](https://reader036.vdocuments.mx/reader036/viewer/2022062702/5549b242b4c905e5048b4662/html5/thumbnails/14.jpg)
#TLL6x6
PEOPLE LIKE PAINTING
@whatleydude // @SohoSquareLDN
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#TLL6x6
PEOPLE LIKE THE SOUND OF SEAGULLS WHEN THEY ARRIVE AT THE BEACH @whatleydude // @SohoSquareLDN
![Page 16: Social Media Strategy in Six Seconds](https://reader036.vdocuments.mx/reader036/viewer/2022062702/5549b242b4c905e5048b4662/html5/thumbnails/16.jpg)
#TLL6x6
PEOPLE LIKE CLEAN BEDSHEETS
@whatleydude // @SohoSquareLDN
![Page 17: Social Media Strategy in Six Seconds](https://reader036.vdocuments.mx/reader036/viewer/2022062702/5549b242b4c905e5048b4662/html5/thumbnails/17.jpg)
#TLL6x6
PEOPLE LIKE RAINY MONDAYS
@whatleydude // @SohoSquareLDN
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#TLL6x6
PEOPLE LIKE GOING TO THE CINEMA
@whatleydude // @SohoSquareLDN
![Page 19: Social Media Strategy in Six Seconds](https://reader036.vdocuments.mx/reader036/viewer/2022062702/5549b242b4c905e5048b4662/html5/thumbnails/19.jpg)
#TLL6x6
PEOPLE LIKE CRUNCHY TOAST IN THE MORNINGS
@whatleydude // @SohoSquareLDN
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#TLL6x6
PEOPLE LIKE HOLDING HANDS
@whatleydude // @SohoSquareLDN
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#TLL6x6
PEOPLE LIKE LONG WALKS IN THE PARK
@whatleydude // @SohoSquareLDN
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#TLL6x6
PEOPLE LIKE YOU
@whatleydude // @SohoSquareLDN
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#TLL6x6
PEOPLE LIKE ME
@whatleydude // @SohoSquareLDN
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#TLL6x6
PEOPLE LIKE TO SPEND TIME FINDING NEW WAYS
@whatleydude // @SohoSquareLDN
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#TLL6x6
PEOPLE LIKE LIKE LIKE LIKE LIKE LIKE LIKE LIKE LIKE LIKE STUFF ON FACEBOOK @whatleydude // @SohoSquareLDN
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#TLL6x6
PEOPLE LIKE A LOT OF THINGS
@whatleydude // @SohoSquareLDN
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#TLL6x6
BRANDS LIKE PEOPLE
@whatleydude // @SohoSquareLDN
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#TLL6x6
BRANDS LIKE SALES
@whatleydude // @SohoSquareLDN
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#TLL6x6
BRANDS LIKE ££££££££££££££££££££££££££££££££££££££££££££££££££££££££££ @whatleydude // @SohoSquareLDN
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#TLL6x6
BRANDS LIKE IT WHEN YOU BUY STUFF
@whatleydude // @SohoSquareLDN
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#TLL6x6
SO HOW DO WE MAKE STUFF THE SAME?
@whatleydude // @SohoSquareLDN
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#TLL6x6 @whatleydude // @SohoSquareLDN
Integrated Social Planning Framework
1. Listen 2. Plan 3. Activate 4. Amplify 5. Manage
Social & Search Insight
Measurement Benchmarks
| | | | |
![Page 33: Social Media Strategy in Six Seconds](https://reader036.vdocuments.mx/reader036/viewer/2022062702/5549b242b4c905e5048b4662/html5/thumbnails/33.jpg)
#TLL6x6 @whatleydude // @SohoSquareLDN
Integrated Social Planning Framework
1. Listen 2. Plan 3. Activate 4. Amplify 5. Manage
Social & Search Insight
Measurement Benchmarks
Influencer Management
Community Management
Content Activation
| | | | |
| | | | |
![Page 34: Social Media Strategy in Six Seconds](https://reader036.vdocuments.mx/reader036/viewer/2022062702/5549b242b4c905e5048b4662/html5/thumbnails/34.jpg)
#TLL6x6 @whatleydude // @SohoSquareLDN
Integrated Social Planning Framework
1. Listen 2. Plan 3. Activate 4. Amplify 5. Manage
Social & Search Insight
Measurement Benchmarks
Social Experience
Influencer Management
Community Management
| | | | |
| | | | |
| | | | |
Content Activation
![Page 35: Social Media Strategy in Six Seconds](https://reader036.vdocuments.mx/reader036/viewer/2022062702/5549b242b4c905e5048b4662/html5/thumbnails/35.jpg)
#TLL6x6 @whatleydude // @SohoSquareLDN
Integrated Social Planning Framework
1. Listen 2. Plan 3. Activate 4. Amplify 5. Manage
Social & Search Insight
Measurement Benchmarks
Engagement Advertising
Content Syndication
Digital Media Relations
Social Experience
Influencer Management
Community Management
| | | | |
| | | | |
| | | | |
| | | | |
Content Activation
![Page 36: Social Media Strategy in Six Seconds](https://reader036.vdocuments.mx/reader036/viewer/2022062702/5549b242b4c905e5048b4662/html5/thumbnails/36.jpg)
#TLL6x6 @whatleydude // @SohoSquareLDN
Integrated Social Planning Framework
1. Listen 2. Plan 3. Activate 4. Amplify 5. Manage
Social & Search Insight
Measurement Benchmarks
Engagement Advertising
Content Syndication
Digital Media Relations
Performance Measurement
Optimization
Social Experience
Influencer Management
Community Management
| | | | |
| | | | |
| | | | |
| | | | |
Content Activation
![Page 37: Social Media Strategy in Six Seconds](https://reader036.vdocuments.mx/reader036/viewer/2022062702/5549b242b4c905e5048b4662/html5/thumbnails/37.jpg)
#TLL6x6 @whatleydude // @SohoSquareLDN
Integrated Social Planning Framework
1. Listen 2. Plan 3. Activate 4. Amplify 5. Manage
Social & Search Insight
Measurement Benchmarks
Engagement Advertising
Content Syndication
Digital Media Relations
Performance Measurement
Optimization
Social Experience
Influencer Management
Community Management
| | | | |
| | | | |
| | | | |
| | | | |
Content Activation
![Page 38: Social Media Strategy in Six Seconds](https://reader036.vdocuments.mx/reader036/viewer/2022062702/5549b242b4c905e5048b4662/html5/thumbnails/38.jpg)
#TLL6x6
EASY, RIGHT?
@whatleydude // @SohoSquareLDN
![Page 39: Social Media Strategy in Six Seconds](https://reader036.vdocuments.mx/reader036/viewer/2022062702/5549b242b4c905e5048b4662/html5/thumbnails/39.jpg)
#TLL6x6
EASY, RIGHT? THANK YOU.
@whatleydude // @SohoSquareLDN