Presenter:Cindy Leonard

Bayer Center for Nonprofit Management

at Robert Morris University

Social Media Strategyfor Nonprofits

What’s on Tap?Exercise: Analog Social Networking (10 min.)

Defining social media (10 min.)Why we should care (10 min.)Social media planning & strategy considerations (40 min.)

General Q&A (20 min.)

Defining Social Media

Why We Should Care

Expand Network

of Contacts

Promote Action

Consolidate or

Formalize Networks

Strengthen

Relationships

Quick Feedback

to Constitue

nts

Planning & Strategy

18

The WAVE Model

The 3 W Questions

Finding Your Audience

Use Versatile Tools

Engage Your AudienceYou will be creating waves for your organisation. Waves that will help you reach your goals, by identifying them, finding your audience, selecting the tools you will start using, and engaging with your audience.

From a presentation by Arjan Tupan of Capgemini Consulting for Convio

Beth Kanter’s Social MediaStrategy Model

Common Themes

Who job is it, anyway?

Assessing Organizational Readiness

What about ROI? How do I know if my efforts are worth it?

The Pittsburgh Zoohttp://www.pittsburghzoo.org/

(blogging, Facebook, RSS feed, Flickr, Twitter, YouTube)

Pittsburgh Social Venture Partnershttp://www.psvp.org

(blogging, Facebook, LinkedIn, Twitter, YouTube)

LOGOS Ministryhttp://www.thelogosministry.org/

(Facebook Groups, Yahoo Groups, Blogging, Podcasts, Mobile Apps, YouTube)

Open Q & A