social media strategy for b2b businesses
TRANSCRIPT
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Strategic Use of Social Media
For B2B Businesses
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Networking doesn’t just happen on the golf course anymore
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So what can being active on social media do for your business?
1. Build Awareness of your Business 2. Build a Reputation for your Business and key people 3. Build a base of Referrals for your Business
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Build contacts not followers
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Be yourself
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Know before you go
Social Media
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Personal
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Broadcast/Public Chatting
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Business
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Photo-Based
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Topical
Google+
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Personal Interest
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Quality connections.
Quality topics.
Quality engagement.
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Set yourself up for success
• Professional imagery • Accurate descriptions • Post 1-2 times a day • Let Personas guide you • Always proofread!
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Social Media Managers can’t network like you can
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Inform, entertain, share… don’t sell
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Don’t sell? But what about advertising on social?
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#BuildContactsNotFollowers
tweet this
@kayak360
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Handout:https://kyak.mobi/2b4rzUz
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Empowering you and your online marketing to succeed
KAYAK Online Marketing
www.kayakonlinemarketing.com
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Bonus Resource:kyak.mobi/1q2N65K