social media strategy and tactics part 2 - threesides
TRANSCRIPT
Social Media Strategy + Tactics (Part 2)
Housekeeping
www.threesides.com.auwww.Facebook.com/threesideswww.Twitter.com/threesideswww.slideshare.net/threesideswww.pinterest.com/threesidespins
We help these businesses with their social media marketing:
Old Bus Depot MarketsNational Parks NSW – Wild about Whales
Lantern Apartments ThredboCanberra Business Council
Sportsmans WarehouseDeeks Health Foods
Michael MiltonCanberra BusinessPoint
Capital Region Farmers MarketThe RUC
(and more…)
Your Name, your business and when
was the last time you used Social
Media for business purposes? (Hours ago,
Days, Weeks?)
Overview
1. Social media planner
2. Strategy vs Tactics
3. 10 ways you could use it in your business
4. Content Plan
5. The Big 6 platforms and tools
6. Managing and evaluating
7. To do list
Where does SOCIAL fit in your digital marketing?
Online marketing Strategy
Website
Exposure / Listings
Links / connections
Search Engines
SEO/SEM
Conversion / Sales
Direct marketing
Resources / People
Social Media
Social media is all about people (right?)
So…without a plan we won’t know what
we’re doing for
‘the people’.
How often do you update your social media sites?
Where does strategy fit?
The difference between strategy and tactics: strategy is done above the shoulders, tactics are done below the shoulders
http://www.web-strategist.com/blog/2013/01/14/the-difference-between-strategy-and-tactics/
Goals
Strategies
Objectives
Tactics
The terminologyWhat?
Goals High Level Achievement – Broad outcomes
Strategies The collection of approaches you will take
Objectives Measurable steps to achieve the strategy
Tactics Specific actions / tools you will use
IdentifyAcquire
BuildConnectConvert
Tactical activities
The Tools
10 smart uses for social media
#1 News, updates and information
#2 Competitions
#3 Offers and sales promotions
#4 Go Behind the scenes – be Human
#5 Event information
#6 Research
#7 Advertising
#8 Customer service and feedback
#9 Product Development
#10 Be open 24/7
Content
Creating a content strategy
Content
1. Platforms
2. Anchor vs. Flexible content
3. Content Pillars (themes)
4. Content Plan and Timings
5. Different Channel - Different format
6. Evaluation
What’s in a content strategy
Developing our ‘Social media’ voice
1. Talk like a person – not a brochure
2. Sound like your business and yourself
3. Add value to the discussion
4. Work out when you need to respond and when you don’t
5. Sign off personally when multiple people post - Todd
‘Social media’ voice Tips
Use first names – ‘Thanks for your question Laura…’
Speak in the first person – ‘I / We have looked into this for you…’)
Be courteous and friendly– Hi Steve, thanks for the note…
Thank and acknowledge people for sharing the message or for compliments
The Tools
Things to avoid
• Selling and shameless promotion• Negativity• Slow responses / No responses• Asking questions without replying• Over posting• Talking about yourself all the time• Fake answers• Arguments• Not setting a time budget for yourself
Managing and Evaluating
1. Reach, Engagement, Community size
2. Website Analytics
3. Platform analytics (FB insights etc)
4. Community growth
5. Post quantity and quality
6. User engagement stats
7. Sales
Pick your metrics
Social media recap – TO DO LIST
1. Set your objectives
2. Pick your platform
3. Create great content
4. Engage in multiple ways
5. Budget your time
6. Evaluate and change
7. Enjoy the experience
www.actdigitalenterprise.com.au
www.threesides.com.auwww.Facebook.com/threesideswww.Twitter.com/threesideswww.slideshare.net/threesideswww.pinterest.com/threesidespins
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