social media strategies summit - connecting brands with ......social tv show source: shareablee,...
TRANSCRIPT
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Connecting Brands with Fans Through Conversation
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ESPN’s Premium
Live Content Drives
the Conversation of
the Moment
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Live Sports across Platforms
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95% Live
Viewing
E S P N i s t h e # 1 T V N e t w o r k A c r o s s
# 1 N e t w o r k i n G e n e r a t i n g S o c i a l
E n g a g e m e n t
S p o r t s C e n t e r i s t h e # 1 S o c i a l T V S h o w
Source: Shareablee, December 2015
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Stay True to the Brand Promise
Communicate as the World’s Biggest
Sports Fan
Program to the Platform
Fans First
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Plan for
moments
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Storytelling
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Dunkin Donuts #DDFieldPass
Real Time Conversations
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Immersive Experiences
360 video Facebook Live
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Dr Pepper National Championship
Live Events
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Applebee’s #TopNeighborhoodPlay
Custom Multimedia Franchises
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Plan for live
C O N T E N T
E N V I R O N M E N T
I N N O V A T I O N
V I D E O
A U D I E N C E
S O C I A L
16
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Live
Our Challenges
Funnel Staying Nimble