social media stats - spur interactive
Post on 17-Oct-2014
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Social media stats - presented at IQPC conference 2009TRANSCRIPT
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Social Media Stats!IQPC Customer Feedback Week
September 2009
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The Web is part of our daily lives 33% of media consumption(1) Boomers are gaining on Gens X/Y
50% of online time entails Social Media(2) Social Media now surpasses e-mail in global reach(3)
Fastest growth: women 50+
Word of Mouth is reaching new heights Millions of interactions take place every hour Brands are being discussed 24/7
(1) Pew Research foundation 2009, (2) Forrester, 3) Nielsen Online
Social Media: a Powerful Force
Social Media Strategy ©Spur Interactive 2009
Online
TV
Radio
Other
3
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
Very Important Somewhat Important
Somewhat Unimportant
Very Unimportant No Response
Importance of Social Media to Inc. 500 2007 2008
How Important is Social Media?
Source: UMASSD Center for Marketing Research 2008
80+% lift
Social Media Strategy ©Spur Interactive 2009
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How Leading Companies Use Social Media
0%
10%
20%
30%
40%
50%
60%
Bulletin Boards
Social Networking
Online Video Blogging Wikis Podcasting Don't Use
Inc. 500ʼs Use of Social Media Today 2007 2008
Source: UMASSD Center for Marketing Research 2008
90+% lift 100% lift
100+% lift
Social Media Strategy ©Spur Interactive 2009
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How Social Media is Being Utilized
Social Media Strategy ©Spur Interactive 2009
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About the Moderator
Steve Latham is the founder and CEO of Spur Interactive, a strategic interactive marketing agency. In this role, Steve has planned and managed successful campaigns for brands such as FedEx, Kinko's, ConocoPhillips, Southwest Airlines, The Scooter Store and others. In the realm of Social Media, Steve’s experience in developing and executing Social Media strategies have produced measurable results for Spur’s clients.
Steve is an industry lecturer and thought leader who speaks frequently at industry events including: Search Engine Strategies, Online Marketing Summit and Interactive Strategies. Latham’s articles have been published by MediaPost, Online Media Daily, iMedia Connection, Marketing News and Bizjournals.com and others. He contributes online at blog.spurinteractive.com and at OnlineMarketingConnect.com. Steve has been quoted in B2B Magazine, PR Week, Fortune and CNN.com.
Steve graduated from Harvard Business School with an MBA and received a BBA from the University of Oklahoma.
facebook.com/slatham
@stevelatham !
www.linkedin.com/in/stevelatham
Social Media Strategy ©Spur Interactive 2009