10 things we learned in December

Dirk Singertherabbitagency.com /

liesdamnedliesstatistics.comTwitter & Instagram - @dirktherabbit

Stats of the month - January 2012

Social networking has become the world’s most popular online activity

It accounts for 20% of Internet time. Social

networking sites now reach 82% of

the world's online population

(Comscore)

In fact, there are now more

Facebook users worldwide than

Buddhists(Rune Leth Andersen)

At the same time, social media may be reaching saturation point in many markets

"Social is running out of hours. Social is also running out of people" George Colony, Forrester

Forrester says social media only slightly less popular than shopping and childcare

As a result, the growth area for social remains emerging markets

According to Pew Research, out of 20 countries surveyed, the top three for the % of the total population on social media were Israel (53%), USA (50%) and the UK (50%)

However, looking at the % of the Internet population on social media, the top three are :

Indonesia - 86% Russia - 84% Egypt - 82%

Twitter was the most cited social network in the media in 2011, beating Facebook in 10/12 months -

including Sept when Facebook's new features were launched (Highbeam Research)

Facebook may have the numbers

But Twitter has shaped the news

agenda

• According to Oliver & Ohlbaum:

• 75% use the TV for news

• 68% the Internet

• 54% newspapers

• and 33% mobile

The Internet is Britain's 2nd biggest news source

Social media continues to chip away at traditional media use

In the UK, 18% read a printed national newspaper less due to social media use. In Australia the figure is 21% and in the US it is 15% (Ofcom)

Younger and female users of social media use it as a prime news source

51% of 18-24 year olds in the UK, 53% in the US, 61% in France and 61% in Italy use social channels for breaking news (Ofcom)

Social TV continues to grow in importance

38% of Internet consumers have used a social network to recommend a TV programme

29% often discuss what they are watching on TV in real-time online (Motorola)

Apple dominates the mobile web

Never mind how many Android vs iPhone handsets are sold:

61% of European non PC Internet traffic comes from Apple 'iDevices', while in the US 92% of mobile purchases were made via iPhones and iPads in Dec (Comscore / RichRelevance)

Instagram on track to becoming the world's biggest mobile social network, overtaking Foursquare (SocialFresh)

CreditsImages -

rich_w http://www.flickr.com/photos/rich_w/60183650/

alancleaver_2000 http://www.flickr.com/photos/alancleaver/2661425133/sizes/z/in/photostream/

fidzonflickr - http://www.flickr.com/photos/fat_mufid/5416688197/

Jeroen Moes - http://www.flickr.com/photos/jeroenmoes/4835592796/

Ed Yourdon - http://www.flickr.com/photos/yourdon/3118063433/

Laughing Squid - http://www.flickr.com/photos/laughingsquid/986542579/ andhttp://www.flickr.com/photos/laughingsquid/4187459827/

balleyne - http://www.flickr.com/photos/balleyne/2668834386/sizes/z/in/photostream/

Gary Thomson - http://www.flickr.com/photos/garyth123/475458112/

trekkyyandy - http://www.flickr.com/photos/trekkyandy/2167734846/

steveleenow - http://www.flickr.com/photos/steveleenow/4629518557/sizes/z/in/photostream/

ajstarks - http://www.flickr.com/photos/ajstarks/3833576093/sizes/z/in/photostream/

elaws - http://www.flickr.com/photos/elaws/4491818299/sizes/z/in/photostream/

A post with links is up at http://liesdamnedliesstatistics.com

Last month’s stats presentation can be found at - http://liesdamnedliesstatistics.com/2011/12/stats-of-the-month-december.html