SOCIAL MEDIA!for!

SOCIAL !ENTREPRENEURS!

The Vision:!!

Other people share for you!

To win in !social media!

!

understand people!

Part II:!!

Understanding people!

Social media is not about you.!

!

It’s about !your audience.!

People do!5 things!online!

Information!

Utility!

Entertainment!

Recognition!

Reward!

People share!5 things online!

5 T’s!!

Topic!Timing!Talent!

Technique!Tension!

YouTube Trends!

Other Tips?!

Create !things for

people !to share!

Build sharing into the model!

Use social !to listen!

Build sharing into the model!

Set!Your Sights!

High!

And just generally do something awesome!

Part II:!!

Making !Decisions!

What do we say?!

What channels?!

How often?!

How do we measure?!

How do we go viral?!

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