social media: so what's all the fuss about?
DESCRIPTION
A copy of the slides used in a presentation to businesses, individuals and other organisations looking to learn more about Social Media. Delivered to attendees at the Truro College Technology Fair held on the 10th & 11th September 2010.TRANSCRIPT
@arengrimshaw | social media consultant
Social Media...So what’s all the fuss about?
Presented at the Truro & Penwith College Technology Fair – 10th & 11th September 2010
@arengrimshaw | social media consultant
Before we get started… Who Am I?
Aren GrimshawSocial Media Consultant
• I help businesses, organisations & individuals use Social Media sites more effectively.
• I’ve worked in sales, marketing and media roles for over 10 years.
• I’m co-founder of Cornwall Social Media Cafe
• I was the lead organiser behind two Cornwall Twestivals & UK Regional Coordinator of Twestival UK 2010.
@arengrimshaw | social media consultant
What will I be talking about?
• Social Media... What’s that all about?• What’s so wrong with the ‘real world’?• A whole new world of possibilities• The good, the bad & the ugly• How can I benefit from all this?• How can I help?
@arengrimshaw | social media consultant
What do I stand to gain from this talk?
• Make yourself more employable• Discover new opportunities to connect with
family & friends• Generate new business for your company• Get more from your interests and hobbies• Find new routes to express yourself
@arengrimshaw | social media consultant
Social Media...What’s that all about?
@arengrimshaw | social media consultant
Image Credit: http://www.flickr.com/photos/davidberkowitz/3471893214/sizes/o/in/photostream/
@arengrimshaw | social media consultant
“Media for social interaction, using highly accessible and scalable publishing techniques.”
Wikipedia Definition - Source: http://en.wikipedia.org/wiki/Social_media
@arengrimshaw | social media consultant
or
“...it’s how people read, discover and shareinformation.”
@arengrimshaw | social media consultant
The Key Aspects & Terminology
• Web 1.0, 2.0 & 4.0• Real Time• Viral • Authenticity• User Generated Content (UGC)• Consumer Generated Media (CGM)
@arengrimshaw | social media consultant
What’s so wrong with the ‘real world'
@arengrimshaw | social media consultant
Image Credit: http://www.flickr.com/photos/24258698@N04/2302563062/sizes/l/in/photostream/
@arengrimshaw | social media consultant
What’s so wrong with the real world?
Improved Technology• Computing Power• Processor Power• Internet Speeds• Digital Cameras• iPods• Smartphones• iPhones / iPads
Changes in Society• Generation Y / Net Gens• Out of Town Shopping• E-commerce• Longer Working Hours• Migration & Immigration• Erosion of Community
Centres• The Age of Spin
@arengrimshaw | social media consultant
A Whole New World of Possibilities
@arengrimshaw | social media consultant
@arengrimshaw | social media consultant
Social Media Platforms
Blogs Social Networks
Wiki Sites
File Sharing Sites
Social BookmarksLive StreamingForums
AggregatorsReview Systems
@arengrimshaw | social media consultant
Take a look at the Conversation Prism...
@arengrimshaw | social media consultant
What is Facebook?
• Launched 2004 • 500m Active Users• 50% of users are between 25-49
@arengrimshaw | social media consultant
Latest Statistics
• 50% log on in any given day• 150m+ access via mobile devices
(and are twice as active)• 35m+ users update their status each day• 60m+ status updates posted each day• 30bn+ pieces of content shared per month
Source: http://www.facebook.com/press/info.php?statistics
@arengrimshaw | social media consultant
An Average user…
• 130+ Friends• 55 minutes on the site per day• Is connected to 80 pages, groups &events• Adds 25 comments to content each month• Creates 90 pieces of content each month
Source: http://www.facebook.com/press/info.php?statistics
@arengrimshaw | social media consultant
Some Statistics
• 77% active internet users read blogs• 133m+ blogs• 55% more traffic
@arengrimshaw | social media consultant
What is Twitter?
• Blogging Platform• Social Network• Search Engine • Focus Group• News Wire
@arengrimshaw | social media consultant
Some Statistics
• 105m registered users• 300k new users sign up per day• 180m unique visitors per month• 600m+ search queries on Twitter per day
@arengrimshaw | social media consultant
An Average user…
• Is 31 • Has 126 Followers• 75% of traffic comes from third-party apps• 37% of active users use their phone to update
AvatarBio
Web Address
Location
@arengrimshaw | social media consultant
What is LinkedIn?
• ‘Professional Network’• 65m+ members • 150 industries• 200 countries / territories
@arengrimshaw | social media consultant
Some Statistics
• 1 new user per second • £68,000 Average earnings • 46% decision makers
@arengrimshaw | social media consultant
The Good, The Bad & The Ugly
• New opportunities– To connect– To express– To understand– To explore
• Privacy• Identity Theft / Cyber Crime
@arengrimshaw | social media consultant
How can I benefit from all this?Some Practical Projects...
@arengrimshaw | social media consultant
Make yourself more employable...
• Upload your CV to LinkedIn• Demonstrate your expertise online– Keep a blog (Wordpress / Posterous)– Use file sharing sites
• Research potential employers• Ensure the search engines give you a clean bill
of health
@arengrimshaw | social media consultant
Connect with friends and family
• What members of your family would you like to get closer with?
• What friends have you lost touch with but would rather not have?
• Search for them on social networks• Use Social Networks such as Facebook to
share your stories (use privacy settings)• Look for mutual interests
@arengrimshaw | social media consultant
Generate new business
• Keep the ‘VCP rule’ in mind• Provide better customer service• Be human
• Attend a Business Link Social Media workshop to learn how to develop a strategy
@arengrimshaw | social media consultant
Get more from hobbies and interests
• Join Facebook Groups• Search Twitter for people with similar interests• Subscribe to blogs• Visit forums
• Use the Google Search Options
@arengrimshaw | social media consultant
Express your opinions
• Add comments to stories and blogs• Start your own blog• Open a Twitter account
@arengrimshaw | social media consultant
How can I help?
Explaining How…I offer training & tuition in the theory and practical application of Social Media tools and platforms, as well as coaching and support to individuals or teams.
Explaining What…Traditionally referred to as strategy or consultancy, It comes down to me putting my knowledge to work on your behalf, explaining what you need to do to meet a set of objectives.
Explaining Why…This may involve a basic appraisal of your activity to date or ongoing monitoring of your activity for results.
Doing it…I can help setup, create and maintain Social Media accounts ready for take over at a later stage, ensuring you get the right technology working for you. This may include setting privacy settings or helping upload a CV to LinkedIn.
@arengrimshaw | social media consultant
Getting in touch
Search for “aren grimshaw” on Google
Or
Tel: 01872 273103Mob: 07598 242212
Email: [email protected]: www.arengrimshaw.co.uk