social media sling blade

8/10/2019 Social Media Sling Blade

1/35

- 1 -


2/35

- 2 -

Terms and Conditions

LEGAL NOTICE

The Publisher has strived to be as aurate and om"lete as "ossible

in the reation o# this re"ort$ not%ithstandin& the #at that he does

not %arrant or re"resent at an' time that the ontents %ithin are

aurate due to the ra"idl' han&in& nature o# the Internet(

)hile all attem"ts have been made to veri#' in#ormation "rovided in

this "ubliation$ the Publisher assumes no res"onsibilit' #or errors$

omissions$ or ontrar' inter"retation o# the sub*et matter herein(

An' "ereived sli&hts o# s"ei#i "ersons$ "eo"les$ or or&ani+ations

are unintentional(

In "ratial advie boo,s$ li,e an'thin& else in li#e$ there are no

&uarantees o# inome made( eaders are autioned to re"l' on their

o%n *ud&ment about their individual irumstanes to ataordin&l'(

This boo, is not intended #or use as a soure o# le&al$ business$

aountin& or #inanial advie( All readers are advised to see, servies

o# om"etent "ro#essionals in le&al$ business$ aountin& and #inane

#ields(

.ou are enoura&ed to "rint this boo, #or eas' readin&(


3/35

- / -

Table O# Contents

0ore%ord

Cha"ter 1

2oial 3edia 4asis

Cha"ter 2

The 4ene#its O# 2oial3edia

Cha"ter /

5sin& 0aeboo,

Cha"ter 6

5sin& T%itter

Cha"ter 7

5sin& 2oial 4oo,mar,in&

Cha"ter 8

5sin& .ouTube

Cha"ter 9

5sin&3obile Tehnolo&'

Cha"ter:

5sin& 0orums

)ra""in& 5"


4/35

- 6 -


5/35

- 7 -

Cli, ;ere1 htt"1


6/35

- 8 -


7/35

- 9 -

0ore%ord

oial media is also "o"ularl' re#erred to as %eb 2(@ and is a ne% and

innovative %a' o# &ettin& ones vie%s and in#ormation aross to

others in an interative "lat#orm that has "roven to be Buite e##etive

and "o"ular( Get all the in#o 'ou need here(

2oial 3edia 2lin& 4lade

Cut .our Com"etition o%n To i+e )ith oial 3edia

Cha"ter 1


8/35

- : -

2oial 3edia 4asis

'no"sis

The urrent trend o# material "ostin&s is desi&ned to enhane the

eDhan&e o# idea %here reativit' has little or no bounds and the

seure #orm o# in#ormation is #eatured and aessed(

The sharin&$ ollaboration and #untionalit' o# the soial media

allo%s #or these to be done om#ortabl'( This #orm o# sharin& is o#tendone in an interative #ashion that also #ailitates an immeasurable

amount o# vie%"oints ontributed(


9/35

- -

The 4asis

5nderstandin& that soial media is not advertisin& is also an

im"ortant distintion that needs to be made lear( 5nderstandin&

that it reBuires a level o# individual "artii"ation on a level that sho%s

a "ersonal touh is im"ortant( )hen "artii"atin& the individual

needs to be as them and not tr' to be somethin& else as the

relationshi" buildin& #ator "la's an im"ortant role in soial media

"lat#orms(

oial media "rovides #or the involvement and su""ort one is able to

&arner throu&h the eDhan&e o# ideas %ith li,e minded individuals(

4ein& o"en and honest as "ossible %hen "artii"atin& is *ust as

im"ortant as the material bein& desi&ned to be "osted(

;o%ever there is absolutel' no need to on#orm in an' %a' to the

ideas and eDhan&es bein& #eature as the soial media "lat#orm eDists

#or the honest eDhan&e o# ideas %here other &o to &et in#ormation

the' need to address their o%n individual onerns and interests(

The various tools available suh as blo&&in&$ soial net%or,in&$

"odastin& and videos an be used to #urther the soial media usa&e(

Choosin& one that most suits the needs on the individual %ill hel" to

#urther the eD"loration o# the soial media tool and "rovide theneessar' avenues #or in#ormation eDhan&e(


10/35

- 1@ -

Cha"ter 2The 4ene#its O# 2oial3edia

'no"sis

ue to its hi&h "o"ularit' ran,in& throu&h the ontinual use$ the

soial media tool has beome a ver' im"ortant "art o# internet

ommuniation( This is also "o"ularl' onsidered a "o%er#ul venue

#or advertisers to reate interest and tra##i #or their res"etive

"roduts or business endeavors(


11/35

- 11 -

Advanta&es

5sin& the soial media tool the individual is able to build anet%or, o# ore su""orters %hih is "ivotal to the suess o# the

site and its tra##i &arnerin& e##orts(

This %ill "rovide the eD"ansion needed to ensure the site is ,e"t

relevant and "o"ular #or the vie%ers( )hen the tra##i &enerated is

o# a hi&h volume then the other advanta&e to be rea"ed is in the

ran,in&s arried out b' the EOs(

)ith &ood ran,in&s the individual is able to be better "ositioned

#or aess b' vie%ers and there#ore be at the #ore#ront o# an'

searh "ossibilit' beause o# the visibilit' and online eD"osure

element(

)ith most "eo"le bein& onerned about the eo #riendl' as"et o#

an' endeavor$ usin& the soial media tool %ith adeBuatel' ensure

this "artiular as"et is addressed(

As this #orm o# reahin& out to the ustomer does not reBuire the

use o# atual tan&ible material suh as "a"er and "rintin&

in&redients it is onsidered eo #riendl' b' om"arison(

)hen the individual is able to attrat a #airl' stron& #ollo%in&

throu&h the soial media "lat#orm the #ollo% u" "roesses %ould


12/35

- 12 -

then be muh easier( Periodiall' reahin& out to the lo'al

ustomer base %ith ne% in#ormation$ "roduts or servies %ould

be a %elomed element "rovided it is not abused in an' %a' or

over%helmin&(

Establishin& ones sel# as a #ormidable #ore on the soial media

iruit %ill reate the #ollo%in& that %ill then ideall' turn in to

revenue #or the individual(

The redibilit' built and the reo&nition &ained %ill also #ailitate

the invitation to be #eatured on other sites as a &uest and this %ill

ontribute #urther to avenues o# s"readin& the individuals %ares(


13/35

- 1/ -

Cha"ter /5sin& 0aeboo,

'no"sis

Althou&h #aeboo, is still urrentl' more "o"ularl' vie%ed as more

to%ards non business related ativities one should not disre&ard this

tools "o%er to &enerate vast amounts o# interest in an'thin& and

an'one "osted on it(


14/35

- 16 -

0aeboo,

The #ollo%in& are some ver' onvinin& reasons as to %h' the

individual should seriousl' onsider usin& the #ae boo, #orbusiness eD"osure "ur"oses

4randin& F &eneratin& brand a%areness is ruial to an' business

endeavor and usin& the #aeboo, tool %ill e##etivel' "rovide this

"lat#orm o# eD"osure( The various di##erent demo&ra"his "hases it

is able to reah %ill eventuall' translate into bein& able to reah

the masses on one sim"le "lat#orm e##etivel'(

Customer en&a&ement F most "eo"le toda' %ould "re#er to be able

to en&a&e or onnet %ith other individual rather than mahines$

thus b' usin& this tool$ this st'le o# en&a&ement is made "ossible(

The interative ommuniation that the #aeboo, an "rovide

ma'be a %elome #orm o# ommuniation #or some(

Communiations on the latest o##erin& an also be done in this

interative manner(

)eb tra##i drives F this has "roven to be a ver' om"etitive %a' to

dra% tra##i to ones site %ithout the hi&h ost some o# the otheronline tools ma' reBuire(

In some %a's it is also onsidered a rather eDitin& %a' o#

ommuniatin& business in#ormation 'et ,ee"in& it li&ht and


15/35


16/35

- 18 -

Cha"ter 65sin& T%itter

'no"sis

Providin& mostl' real time interation the t%itter tool also has its

ontributin& merits %hen it omes to usin& it as a tool #or online

business eD"osure(

;avin& the abilit' to reah the tar&et audiene in a non threatenin&

environment$ the "arties involved %ill be able to ondut the

interation is a more om#ortable and eas' &oin& manner %hih

sometimes an be bene#iial element #or "otential business

introdutions(


17/35

- 19 -

T%itter

;ere are some o# the reasons as to %h' one should onsider the

t%itter tool #or the #urtherane o# a business endeavor

Interative "artii"ation F as the tar&et audiene is alread' en&a&in&

one another %ithin the "lat#orm bein& "art o# the eDerise %ould then

allo% the individual to build a ra""ort %ith the others(

This %ill reate some redibilit' elements that an "rove to be use#ul

%hen the in#ormation divul&ed is eventuall' sou&ht a#ter( This

ontribution to the &eneral eBuation %ill also reate a "resene #or the

individual %hereb' the ommuniatin& eD"eriene an be hanneled

to%ards "romotin& the business endeavor asuall'(

4rand a%areness F t%itter reates and allo%s the emer&ene o#

business entities to ,ee" their "resene %ell %ithin the a%areness o#

all en&a&ed on this "lat#orm(

Creatin& the onstant a%areness element and mil,in& it #or all its

%orth %ill eventuall' &arner the interest that %ill ,ee" the "artiular

to"i alive and %ell eD"osed to other interested "arties(

3aintainin& a om"etitive ed&e F the t%itter "lat#orm is an eDellent

arena to ,ee" tra, o# %hat the individuals om"etitors are urrentl'

en&a&ed in doin&(

This %ill then allo% the individual to use the in#ormation learnt to

either im"rove on his or her ontributions or ome u" %ith more

innovative %a's to &arner a bi&&er share o# the mar,et(


18/35

- 1: -

En&a&in& the tar&et audiene F the interation element that t%itter

e##etivel' "rovides is an unmista,abl' im"ortant tool %hih an and

should be eD"lored #or the de#inite merits(

es"ondin& to t%eets is a non invasive %a' to "resentin& in#ormation

that has been sou&ht a#ter in the #irst "lae(


19/35

- 1 -

Cha"ter 75sin& 2oial 4oo,mar,in&

'no"sis

im"l' "ut$ the soial boo,mar,in& tool is &enerall' a %a' o# savin&

in#ormation throu&h the boo,mar, st'le on %ebsites and then ta&&in&

them %ith ,e'%ords to be retrieved at a later time( The onveniene

#ator here "la's an im"ortant "art in ma,in& the tool a rather sou&ht

a#ter one thus it urrent "o"ularit' status(


20/35

- 2@ -

4oo,mar,in&

ue to the #at that most o# the boo,mar,in& eDerise is done b'

other onl' to be retrieved b' the interested "art' as and %hen needed

the inonveniene o# it ta,in& u" stora&e s"ae on the individuals

s'stem is eliminated thus ma,in& it a "o"ular tool indeed( Also the

idea o# bein& able to ate&ori+e in#ormation e##etivel' and the save it

%ith ,e'%ords is bene#iial to the end users o%n re#erene needs(

4ein& able to establish a level o# eD"ertise throu&h the e##etives o#

boo,mar,in& is somethin& that is onsidered an asset #or most

business endeavors( The individual is able to ta& "artiular to"i that

lin,s to the "artiular matter bein& tabled and then utili+e this hoie

throu&h savin& it %ith s"ei#iall' hosen ,e'%ords( 4' doin& this

re&ularl' %ith %ell hosen material the individual is able to establish

a #ollo%in& that is based on the res"et the' have #or the material

#eatured thus e##etivel' reatin& the hi&h interest "erenta&es that

should &arner the desired revenue earnin&s to the individual(

3onitorin& the om"etitors movements is also "ossible throu&h the

boo,mar,in& eDerise( This is mostl' due to the #at that those other

individuals %ould have ta,en the trouble to boo,mar, sites that the'

inter"ret as use#ul thus &ivin& an insi&ht to their line o# thou&ht and

business tatis( The bul, o# the %or, o# sourin& and boo,mar,in&

material is done b' others and this is usuall' a &ood advanta&e to

have and to ta" into(


21/35

- 21 -


22/35

- 22 -

Cha"ter 85sin& .ouTube

'no"sis

Predominantl' noted as bein& a "lat#orm #or "ostin& more

entertainin& st'le ontent then .ou Tube tool should not be

underestimated #or its "ossible #ormidable #ore in "rovidin& an

e##etive avenue #or businesses to &ain "ositive eD"osure(

This "lat#orm an be used to "romote the individuals eD"ertise and

,no%led&e$ mar,etin& the "roduts and onnetin& %ith interested

"arties or sim"l' %ith an'one ta,in& the time to vie% the "resentation

on the .ou Tube(


23/35

- 2/ -

?ideos

The #ollo%in& are some bene#its o# usin& the .ouTube tool as abusiness eD"osin& entit'

4ein& able to "resent material that is both interestin& and attention

&rabbin& throu&h a demonstrative and authoritive st'le %ill "ositivel'

reate the sense o# on#idene in the "rodut$ business or servie

bein& "romoted( Podasts an also be turned into video "resentation

#or added im"at(

It an also be used to share ti"s or other valuable in#ormation %hih

%ould be o# interest to the lients and "ros"ets in a %a' that %ould

also be "ereived as eD"ert advie( This an be desi&ned to loo, li,e

an intervie% %ith an eD"ert on the sub*et(

5sin& the .ou Tube ommunit' to #urther the business$ servie or

"rodut throu&h the omments and u"loadin& o# video material %ill

enoura&e the res"onses needed to reate the a%areness element

suess#ull'(

ettin& u" hannels to re#let the brand usin& the 5L tool is also

enoura&ed %hih an inlude mar,etin& ollateral and soial

net%or, "ro#iles( To add to the redibilit' o# the elements bein&

touted the individual al an add on ustomer video testimonials and

omments(


24/35

- 26 -

Postin& a %ell desi&ned and in#ormative video eD"lainin& the "rodut$

servie or business is %orth eD"lorin& thorou&h the .ouTube hannel(

This t'"e o# visual e##ets "romotion out %ei&hts an' %ritten materialb' an' standards( ho%in& "reviousl' doumented suesses is also

reommended to #urther ement the "ositive elements o# the

"resentation(


25/35

- 27 -

Cha"ter 95sin&3obile Tehnolo&'

'no"sis

The eD"lanation %ithin the name title is in itsel# sel# eD"lanator' as

mobile tehnolo&' is mobile #orm o# "ortable tehnolo&'( The

eDam"les o# %hih inlude la"to"s$ noteboo, om"uters$ "almto"

om"uters or "ersonal di&ital assistin& devies$ mobile "hones and

smart "hones$ &lobal "osition s'stems other%ise ,no%n as GP

devies$ %ireless debit and redit ard "a'ment terminals and man'

other 'et to be mentioned(


26/35

- 28 -

3obile

3ost o# the above an assist in a variet' o# %a's and some o# these

"ositive ontributin& #ators are listed belo%

G The #ailitatin& o# %ireless #idelit' as a t'"e o# %ireless loal

net%or,in& tehnolo&'(

G 4luetooth onnetion #or mobile divides also %ireless in its

desi&n(

G Third &eneration &lobal s'stem a""liation #or mobile

ommuniations and &eneral "a,et radio servies #or data

"roessin& and data net%or,in&(

G ial u" servies %hih ontribute to data net%or,in& usin&

modems and tele"hone lines(

G ?irtual "rivate net%or,s %ith seure aess to a "rivate net%or,

base(

All these innovative tools an o##er the ustomers invaluableassistane in im"rovin& the urrent servies "rovided( Customer

relationshi" mana&ement an be done over the internet allo%in& the

individual to sta' u"dated on the details virtuall' an'%here and

an'time(

Pa'ment methods an also be made more aessible %ithout the

inonveniene o# havin& to searh #or an atual "a'ment reeivin&mahine(

Other advanta&es inlude bein& able to be diretl' lin,s to business

in#ormation even %hen the individual is a%a' #rom the %or, terminal


27/35

- 29 -

and tan&ible in#ormation base( This im"ortant #ailit' is de#initel' an

enormousl' bene#iial advanta&e as in toda's business arena most

interations are done is a #ashion that does not neessaril' inlude a

#ormal business settin&(

ue to this unonventional st'le o# ondutin& business eDerises the

invaluable mobile tehnolo&' has been able to "rove its %orth( uh

in#ormation retrieval %ould inlude ustomer aount histor'$ he,

o# "riin& and sto, availabilit'$ "lain& o# orders on demand and

man' others(


28/35

- 2: -

Cha"ter :5sin& 0orums

'no"sis

4eause o# the vast reah %ith no visible boundaries the tools

available #or use in terms o# &ettin& the desired visibilit' #or the

endeavor are also o# a rather #ormidable amount$ but %ith the

introdution o# #orums this visibilit' #ator has ta,en on a %hole ne%

level o# eD"osure(


29/35

- 2 -

0orums

4usinesses in &eneral need some #orm o# ommunit' su""ort in terms

o# reatin& a%areness and revenue thus the #ormation o# the #orum

"lat#orm serves adeBuatel' to address both needs(

Online #orums are one o# the best %a's o# #osterin& business

a%areness amon& the desired tar&et audiene( There #orums reate

the aess to bein& able to eDhan&e ideas and in#ormation %hile at

the same time #ailitatin& the interation element that &ives %a' to

disussions and other bene#iial elements(

There are also instanes %here trouble shootin& eDerises an be done

in an in#ormative and non threatenin& st'le %hih %ould ideall' leadto a better understandin& and ollaboration on #urtherin& the

business entit'( It %ould also hel" to reate the sense o#

trust%orthiness that is so im"ortant in toda's business limate(

5sin& the various di##erent tehnolo&' tools the #orum "artii"ants

are able to interat %hile "rovidin& in#ormation %hih ma' inlude

senarios suh as messa&e board #orum$ hats$ instant messa&in& and

man' others(

All this an be done %ith the stubble &uidane o# the individual to


30/35

- /@ -

ensure the moderations o# the disussion and interation so that the

basi ideas o# ahievin& the business &oals are not adversel' e##eted(

All these #ators ontribute to real time ans%ers and solutions that

other tools ma' not be able to #ailitate %ell(


31/35

- /1 -

)ra""in& 5"

Throu&h the internet "lat#orm the limitations o# &eo&ra"hial

on#ines have been erased to birth a ne% "lat#orm %here there are no

boundaries at all in eDistene #or a business to &ro% and reah its

tar&et audiene no matter %here in the %orld the' ma' be(


32/35

- /2 -

-eommended -esoures

Cli, ;ere1 htt"1


33/35

- // -

Cli, ;ere1 htt"1


34/35

- /6 -

Cli, ;ere htt"


35/35

Cli, ;ere htt"

social media sling blade

Documents