social media si tendinte in 2014
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Catalin Ionascu
Retele de socializare si tendinte in 2014
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Catalin Ionascu
Despre mine
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Retelele de socializare in prezent
AGENDA
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Cum stabilim planul de actiune
Cum folosim Facebook in business
Tendinte in 2014
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6,6 milioane de români au cont pe Facebook. Dintre aceștia, 4 milioane folosesc Facebook
zilnic.Sursa: statistici Facebook
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1,1 milioane de români au cont pe LinkedIn. Sub 10% dintre aceștia sunt activi zilnic.
Sursa: socialbakers.com
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83.030 români au cont pe Foursquare. 15% dintre aceștia folosesc Foursquare
săptămânal.Sursa: foursquaremap.ro
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64.827 români au cont pe Twitter.Dintre aceștia, aprox. 14.000 sunt activi lunar.
Sursa: zelist.ro
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Aprox. 10.000 români au cont pe Google Plus.
Sursa: zelist.ro
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Planul de actiune
Analiza de piata
Strategie si buget
Obiective
Implementare
Raportare
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• Plan editorial
• Crearea unei pagini
• Creșterea interacțiunii
• Conversie
Cum folosim Facebook în business
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• Facebook Ads
• Promote posts
• Aplicații
• Concursuri
• Conținut
Facebook – Creșterea interacțiunii
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Tendinte in 2014
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Retelele de socializare vor fi o necesitate in afaceri.
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Google Plus va fi o retea de baza pentru orice business prezent online.
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Continutul vizual (video, prezentari, imagini, infografice) va predomina.
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Continutul micro-video va fi din ce in ce mai popular.
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Prezenta online va fi echivalenta cu prezenta pe dispozitivele mobile.
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Publicul nostru online creste zilnic. Trebuie sa tinem pasul!
Concluzii
Continutul este mai important decat orice reclama.
Retelele de socializare sunt (aproape) obligatorii pentru afacerile profitabile.
O agentie specializata in marketing online va poate ajuta.