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Integrating SEO & Social

2005

BIG

DAD

DY

Uni

vers

al

Res

ults

(Loc

al, V

ideo

, Sh

oppi

ng,

etc…

)Bin

g +

Yah

oo =

Sear

ch A

llian

ceG

oogl

e Rea

l-

Tim

e Se

arch

2010

Goo

gle

& B

ing

Use

(Soc

ial S

igna

ls)

2011

PAN

DA

2012

Goo

gle+

Lau

nch

Goo

gle+

now

impa

cts

sear

ch

engi

ne r

esul

ts

Why did we merge our teams?Search has changed over the last few years.

2

Quality of content/ signals of quality become most important to search engines

Bing & Google now incorporate Social Signals as key factors in determining rankings

&

3

Bing & Google will expand the use of social signals on the search results pages and social’s impact is only growing!

4

Twitter & Facebook, App Search, etc are siloed, but we still need to compete to rank well on these new platforms.

5

Increasing share of voice in SERPS with branded social properties

Still, Most Consumers Still Start with Engines…

…But, Use Social in Consideration & Evaluation

Using search optimization tools and tactics in social publishing: More important than ever.

What you need to do.

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Succeed in 2012 by Taking a holistic approach to Social Media & Optimization to:

• Improve social signals & positively impact rankings

• Rank well within siloed platforms• Ensure that content is discoverable in all

platforms and all channels• Continually optimize social content and

execution