Social Media SavvyWhy It’s More Important Now Than Ever Before!

THE SOCIAL MEDIA REVOLUTION

What Is Social Media?

Social Media

Social Networks (Facebook; LinkedIn)

Microblogs (Twitter)

BlogsMedia Sharing Websites

(YouTube, Flickr, Slide.com)Collaborative

Sites (wikipedia; investopedia)

Definition Benefits Drawbacks

How To Issues Experiences

What is Social Media?

“[B]lending of technology and social interactions for the co-creation of value” -

Wikipedia

• A group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, which allows the creation and exchange of user-generated content, as opposed to the passive viewing of content.

• CGM-consumer-generated media.

• Users create online communities to share information, ideas, personal messages, and other content.

Social Mishap #1

“Harlem Shake”

Who: StudentsSocial Mishap: YouTubeWhat went wrong? All over the US, high school and college students are getting suspended and parents are suing school districts over these “dance” videos.

Social Mishap #2

Chad OchocincoWho: Football PlayerSocial Mishap: TwitterWhat went wrong? Fined $25,000 for tweeting during an NFL game time ban

Mark Cuban also got a $25,000 fine from the NBA for tweeting grievances about referees

Social Mishap #3

Hurricane SandyWho: Fashion Retailers (Gap and Urban Outfitters)Social Mishap: TwitterWhat went wrong? Both fashion retailers promoted selling their products by playing a pun off of Hurricane Sandy

Social Mishap #4

ESPNWho: Sports News BroadcasterSocial Mishap: WebsiteWhat went wrong? When announcing the first American basketball player of Chinese origin, Jeremy Lin, ESPN used the offensive word “Chink”

#FAIL – what NOT to do

• Don’t leave your account to “public”.• Don’t share inappropriate or suggestive

photos.• Don’t use bad language.• Don’t do anything that you wouldn’t

want your parents to know.• DON’T BE A COWARD: If you wouldn’t

say something to someone’s face, don’t email, text or Facebook it.

End of a Career

Anthony WeinerProfession: (Ex)CongressmanSocial Mishap: TwitterWhat went wrong? Instead of “direct messaging” he tweeted a picture of himself in boxers. He lost his career.

Facebook Fired

Ashley PayneProfession: (Ex) School TeacherSocial Mishap: FacebookWhat went wrong? Ashley was asked to resign from Apalachee High School after posting pictures of herself drinking (one was at the Guinness Factory in Ireland) and Facebook status updates with expletives.

Unemployed

A 22-year old was offered a job and excitedly tweeted about it. The tweet was passed on to the Hiring Manager at Cisco and his offer for the “fatty paycheck” rescinded

Domino’s employees uploaded a video on YouTube of them doing disgusting things to food. They were subsequently fired.

Pearls of Wisdom

1.Manage your brand.2.Privacy Settings.3.Google is your friend.4.Monitor your pages.5.Review old posts.6. Your friends influence your brand.7. Don’t be naïve.

DO:1. Think 3X before sending anything.2. Walk away from phone or computer if

angry.3. Remember you are likely monitored.4. Comply with any policies.5. Be authentic.6. Be respectful.7. Cautiously discuss politics/religion.

DON’T:1. Forget your acts may be seen by your school, team,

club, group, employee.2. Be negative. Do not disparage anyone, period.3. Be insincere or fake.4. Give away too much location/personal data.5. Tag with wild abandon.6. Swear.7. Spam.8. @reply when you meant to DM.9. Post to a wall when you should have emailed

via INBOX.

Questions?