social media- sanjay mehta
DESCRIPTION
This slide deck was presented by Sanjay Mehta at the TiE Mumbai Social Media Master Class in Mumbai, May 2010TRANSCRIPT
Social Media Master Class: TiE Institute
Knowledge Series
Sanjay MehtaJt. CEO, Social Wavelength
Ok. The big 4!Ok. The big 4!
Disclaimer: It is constantly changing.. There are recent privacy challenges.. There are also some other changes, that disable
some features for small businesses.. That said..Our talk will restrict to the more generic pieces!
How do you define Facebook? It is different things for different people.Most of all though, it is a SOCIAL UTILITY!Utility: usefulness, value, convenience, function,
service, benefit etc. Facebook provides all of these and more to userMy use: status, photos, games, videos, connect
to friends, notes (in lieu of blogs), etc.
Most common use for companies / brands: A Facebook Page
Enables engagement with users like never before“Facebook is the new email”Other ways to use Facebook: Groups, Events,
CausesAnd then there are applications: heard of
Farmville?
The 0-500 journey: When you know who your real friends are!Some FB media buy, if you willNothing replaces good content, good value!And there has to be differentiating strategy!
And then the 500-5000 and onwards journey:News Feeds and the Viral factorSharing of rich media, photos, videosApplications / Quizzes / ContestsKeep them engaged, keep them involved, keep
them informed, keep them entertained..they will stay with you, they will bring their friends!
Facebook Pages: For Brands big and small
News FeedNews Feed
QuizzesQuizzes
GroupsGroups
EventsEvents
Targeted Adverts
Targeted Adverts
Bring Facebook to your website or blogFacebook Friend Connect / Facebook Fan BoxThe Pepsi Refresh Project
Aaah… Twitter.. The most famous social media platform today
(thanks to @shashitharoor, @srbacchan, @sachin_rt, @lalitkmodi and others)
Yet, the least understood social media platformWhat do you do on Twitter? “With” Twitter? Why do I want to tell the world that I am eating
a burger right now? Or read about someone else eating one??
So what IS Twitter, and what do you do with it??Meant for sharing what is going on ‘Right Now’Extremely Viral in natureStatus updates@RepliesDirect MessagesRetweetsHashtags
Twitter SearchTrending topicsAbility to find prospective customers / leads
through Twitter directories like WeFollow and Twellow
Hashtag based competitionsA backchannel for your event / seminar / lectureCreate offline engagement through tweetups
Twitter SearchTwitter Search
Trending Topics
Trending Topics
Twitter Directories
Twitter Directories
Effective use of Twitter: @Just_Dial
Effective use of Twitter: @Su_kam
Twitter - Before “On Yours” Twitter- After “On Yours”
Friends List
Twitter Stream
Channel [v] takes over Twitterverse
The CHANGE as it happened!
On 13th and 14th August 2009, respectively,
@ChannelvIndia was the 2nd & 4th Most Popular
Twitter user from India
On 13th and 14th August 2009, respectively,
@ChannelvIndia was the 2nd & 4th Most Popular
Twitter user from India
On 22nd August 2009 (launch day),
@ChannelvIndia was the Most Popular Twitter user
from India
On 22nd August 2009 (launch day),
@ChannelvIndia was the Most Popular Twitter user
from India
The after effects of the two Channel [v] campaigns!
Professional NetworkComplete ProfileRecommendations (giving and getting)Dynamic ProfileApplications (Blog, Presentations, Videos,
Events, Books)Status Updates
GroupsBuilding a reputation on LinkedIn AnswersCompany PagesSearchesPro AccountsTargeted AdsForwarding Profiles / Suggesting people
Complete Profile
Complete Profile
DiscussionsDiscussions
Company Pages
Company Pages
Video, easiest form of media to consumeCan be embedded into blogs / websitesAbility to create channels for your brand / around
your interestDeeplinking into videos (linking to a specific point
within a video)Adding links within VideosSome of the biggest viral phenomenon on the web
have been videos
From a point of view of Reputation Monitoring & Management of your brand, YouTube is essential
Viral VideoViral
Video
Links within Video
Links within Video
Questions?
Sanjay MehtaJt. CEO, Social Wavelength.twitter.com/sm63
www.socialwavelength.comblog.socialwavelength.cominfo@socialwavelength.com