social media roundup - twitter chats

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On Jan. 23, the Army hosted its first Twitter Chat. The Twitter Chat collected more than 200 hashtag mentions and more than 130 @ replies during the 45 minute chat.This Social Media Roundup will discuss the Army's Twitter Chat and offer tips for planning your own Twitter Chat.


  • 1.Social Media RoundupTwitter Chats

2. Social Media Roundup AgendaOn Jan. 23, the Army hosted its first Twitter Chat. The Twitter Chatcollected more than 200 hashtag mentions and more than 130 @replies during the 45 minute chat. This Social Media Roundup willdiscuss the Armys Twitter Chat and offer tips for planning your ownTwitter Chat. What is a Twitter Chat? The Armys Twitter Chat Planning and promotion Executing the Twitter Chat Measuring impact Other successful Twitter Chats Tips for success 3. Social Media RoundupWhat is a Twitter Chat? A Twitter chat is a lot like any other online chat where people gather to talk abouta specific topic. One of the great things about Twitter chats is that they connect people despitegeographical barriers to a central area (Twitter) where they can interact in realtime. To join a Twitter chat, you just need to know what hashtag is being used. Ahashtag is simply a way to search topics on Twitter and is recognized as a wordpreceded by a #, such as #USArmy or #ArmyChat. 4. Social Media RoundupThe Armys Twitter Chat On Jan. 23, the Army hosted its first TwitterChat. A member of the Online and SocialMedia Division (OSMD) hosted the chat andanswered questions about the Armys SocialMedia program and social media bestpractices. Leading up to the Twitter Chat, the Armypromoted the event through the Army LiveBlog, Twitter and email. OSMD alsoreached out to thought leaders on Twitterand encouraged them to participate. The promotion resulted in solid participation.In addition to the 200 hashtag mentions andmore than 130 @ replies, the Twitter Chatalso generated some news coverage( 5. Social Media RoundupPlanning and promotion As mentioned in the last slide, planning andpromotion is important if your Twitter Chat isgoing to be a success. Simply executing theTwitter Chat is not enough, you need to getthe word out and bring people to the event. Before you start promoting the Twitter Chat,you need to settle on a topic, a date andtime, and a hashtag. Once you have thosethree elements, you can then promote theevent on Twitter, blogs, Facebook and email. Reach out to thought leaders who workclosely with the topic you plan to discuss.Encourage them to participate and ask themto spread the word. If you dont promote the Twitter Chat and thehashtag, the event will not be a success. 6. Social Media RoundupExecuting the Twitter Chat Once the promotion and planning is complete, its time to execute the Twitter Chat. Make sure you announce the Twitter Chat 30 minutes before it begins. Then, when its time to start, open up the Twitter Chat with a welcome Tweet introducing the host and the topic. Twitter Chats can be chaotic, so its important to use a social media management tool like Hootsuite or TweetDeck to track all of the questions coming in. Dont spend too much time on one question. Twitter Chats are a contact sport, its important to engage with as many people as you can during the designated period of time. 7. Social Media RoundupMeasuring impact After youve thanked everyone forparticipating in the Twitter Chatand sent out your closing Tweet,you should take screen shots forarchival purposes and collectdata. Sites like the Archivist are free resourcesthat provide your organization withdata that can help illustrate theeffectiveness of your Twitter Chat. Make sure you note the number ofTweets containing your hashtagand the number of @ mentions.This will help demonstrate theoverall reach of your Twitter Chat. The graphs and data above can be accessed using the Archivist website. 8. Social Media RoundupOther successful Twitter Chats Several other organizationshave used the Twitter Chatmethod to reach out to theiraudiences. The Free Application forFederal Student Aid (FAFSA)hosted a Office Hours Chat on Nov. 28, 2012where people askedquestions about financial aid. The Department of DefensePress Secretary George Littlehosted a Twitter Town Hall onFeb. 7, 2012 where heinteracted with hundreds ofTwitter users. 9. Social Media RoundupTips for successHere are a couple helpful tips to keep in mind when organizing your own Twitter Chat. When scheduling your Twitter Chat, make sure you schedule it at a time that willmaximize participation. Try to schedule it around noon, or later in the evening.Try to avoid early morning or rush hour periods. Dont forget to include the Twitter Chat hashtag at the end of every response.People are following the hashtag, not your Page, so if you fail to use the hashtagin a response, nobody will see it outside of the person youre answering. Be ready for anything. Anyone can use your hashtag, so be prepared for peopleto highjack your hashtag and Tweet unrelated or inappropriate content. Beprepared to address hashtag highjackers in a professional manner. Keep support close. You dont have to manage a Twitter Chat all by yourself.Other members of your team can follow along with the Twitter Chat and help youanswer questions if the chat gets too overwhelming. Have fun. Twitter Chats are a great way to communicate to a large audience. Beready to roll with the punches and enjoy yourself. Twitter Chats can be chaoticbut dont let yourself get overwhelmed. Have fun with it. 10. Social Media Roundup Contact informationHave questions? Please feel free toreach out to us at the Online andSocial Media review and download past editions of theSocial Media Roundup, visit our Slideshare siteat: Social Media Roundups are authorized to bedistributed to a broader audience.2/6/2013OFFICE OF THE CHIEF OF PUBLIC AFFAIRSPENTAGON