social media roundup - new facebook pages

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On Feb. 29, 2012, Facebook introduced new Facebook Pages. On the day of the release, approximately 30 organizations (including the Army) went live with their new Page. This weeks Social Media Roundup details the features of the new Facebook Page.

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  • 1.Social Media Roundup New Facebook Pages

2. Social Media RoundupAgendaOn Feb. 29, 2012, Facebook introduced new Facebook Pages. On theday of the release, approximately 30 organizations (including theArmy) went live with their new Page. This weeks Social MediaRoundup details the features of the new Facebook Page. Introduction Features of Facebook Pages Cover photo Highlighted post Larger posts Milestones Admin panel Activity log Will Facebook Pages be mandatory? How to take advantage of new Facebook Pages Resources and media coverage 3. Social Media RoundupIntroduction According to Facebook, FacebookPages allow you to express your identityand tell your unique story on Facebook. The new Facebook Pages option altersthe old Facebook Page experience byproviding administrators the opportunityto brand their Page by selecting apowerful cover photo. It also allowsorganizations to highlight or pin a postto the top of their Page and keep the postthere for up to seven days. Facebook Page administrators can nowmanage everything in one place. You cansee and respond to your recent activityand private messages right from the topof your Page. 4. Social Media RoundupFeatures of Facebook Pages: Cover photo The most visual change to Facebook Pages is the cover photo at the top. Similar to the Facebook timeline for personal Pages, the new organization Pageallows users to pull one iconic image that defines their organization. 5. Social Media RoundupFeatures of Facebook Pages: Highlighted posts With the new Facebook Page,administrators can pin orThis yellow bookmark indicateshighlight a specific post at that a post has been pinned to the top. You can unpin the post atthe top of their Page for up toany time.seven days. This post can highlight acommemoration, a specificorganization communicationpriority or theme. It can alsohighlight a training operation. This post stays on top, soyour organization does notBest Practice tip:Use this keyhave to worry about placement tosubsequent posts pushing theinclude a link toyour website orfeatured message down the another featuredtimeline. site. 6. Social Media RoundupFeatures of Facebook Pages: Larger postsSimilar to posts made on personal timeline profiles, the new Facebook Pages allows for much larger posts.This feature helps organizational images and photo albums stand out. The increased size of posts also helps vary the visual display of your content.Instead of one post on top of the other, organization posts on the new Facebook Page appear side by side along a timeline.Also, when you post a photo, you can go into the photo and change the date. Then the photo will appear in the appropriate place on the timeline. 7. Social Media RoundupFeatures of Facebook Pages: Milestones The new Facebook Page allows organizations to create milestones along their timeline. For Army organizations, this makes it possible to visually depict your organizations history. Organizations can include milestones to include the birth of the unit, important training exercises, joint operations, deployments or change of command ceremonies. 8. Social Media RoundupFeatures of Facebook Pages: Admin panelThe admin panel appears at the top of all Pages a user manages. It offers a quick look at who admins should respond to, and gives admins access to Page and post performance. Admins can view notifications, Page Insights, and edit content right here. The admin panel can be expanded or hidden from view. 9. Social Media RoundupFeatures of Facebook Pages: Activity log The activity log can be found under the Manage button at the top of the adminpanel. Here, admins can view all Page posts, even the ones youve chosen tohide. Admins can use the drop-down menu to filter stories by type or by year.Admins can also star, hide, delete stories and change the date of a post so that itappears on the Page timeline with a more accurate time stamp. 10. Social Media RoundupWill new Facebook Pages be mandatory? Yes. According to Facebook, all Pageswill automatically switch to the newFacebook Pages format on March 30,2012. This does not mean organizations haveto jump to the new Facebook Page rightaway however. Take the time to collectcontent and make sure the cover photoand milestones are ready to go beforemaking the conversion. As an admin, once your organization isusing the new Pages format, make sure If you switch before adding all your historic content,to populate the entire timeline. Dont everything you add will be sent to the walls of yourleave gaps of 10 years or more on your followers and that may overwhelm your audience.timeline. This is a perfect opportunity toshow how much history yourorganization has. 11. Social Media RoundupHow to take advantage of new Facebook Pages If populated with the right content,the new Facebook Page can add agreat deal of depth to yourFacebook presence. Facebook Pages allow you to goback to the beginning of yourorganization and take peoplethrough the most importantmoments in your history. The pinning feature of the newFacebook Page is also quitevaluable. Highlighting one specificpost at the top for a week at a timeeliminates the need to post similarcontent over and over to make sureyour audience is receiving themessage. 12. Social Media RoundupResources and media coverageFacebook Pages resources Facebook Pages Product Guide (released by Facebook): http://tinyurl.com/87kpxgm Introducing new Facebook Pages: http://tinyurl.com/7juuq3f Facebook Pages on Facebook: http://tinyurl.com/5qbdw6Media coverage of new military Facebook Pages TPM: Facebooks new timeline goes military http://tinyurl.com/6s5smpg All Facebook: U.S. Military closes rank around Facebook timeline http://tinyurl.com/7z6932l Federal Computer Week: Facebook enlists U.S. military for new Pages format debuthttp://tinyurl.com/6obemxlRemember: Facebook does not replace other public affairs tools, it merely compliments them. Do NOT consider Facebook the one-stop-shop. Continue to upload content to DVIDS, CORE, Defense Imagery and other onlineresources to help expand the reach of your products to the media and additionalaudiences that may not follow your Facebook Page. 13. Social Media Roundup Contact informationHave questions? Please feel free toreach out to us at the Online andSocial Media DivisionEmail:Ocpa.osmd@us.army.milTo review and download past editions of theSocial Media Roundup, visit our Slideshare siteat: http://www.slideshare.net/usarmysocialmedia.All Social Media Roundups are authorized to bedistributed to a broader audience.3/1/2012OFFICE OF THE CHIEF OF PUBLIC AFFAIRSPENTAGON