social media roi presentation - communicate event 2010
TRANSCRIPT
Tweet-up and be counted:achieving real social media ROI
Peter Granat
CEO, Cision Europe
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Not enough metrics?
Too many!
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?
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Starting small....
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Client services - often the easiest
place to start is the “social phone”
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CISION.com CisionPointblog.cision.com
THE WEB
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CISION.com CisionPointblog.cision.com
PAID WEB MARKETING
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01/05/2010 08/05/2010 15/05/2010 22/05/2010 29/05/2010
Page
view
s and
Ent
ranc
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Goal
Con
vers
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Goal Conversions Unique Pageviews Entrances
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Going large....
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Like other comms, SM programs are built
on strong creative and integration
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When your marketing is revenue-
generating you’re on to a good thing
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Integration can happen whether you
drive it or not – so plan for it
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Cision Social Journalism StudySeptember 2010N = 279
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Cision Social Journalism StudySeptember 2010N = 279
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Cision Social Journalism StudySeptember 2010N = 279
Cision Impact Scores
Response of sales to increases in Publicity.
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And there’s more....
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1. Starts with knowing the business objectives
2. Build communications objectives around them
3. Use social media metrics as KPIs not ROI
4. Start small – easy wins– to build a business case
5. Integrate with other marketing and business
activities where possible
Five rules for achieving social media ROI
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