social media roi at blogworld ny 2012
DESCRIPTION
The slides from my talk at BlogWorld NY 2012 on Social Media ROI, where I discussed how "baselines are not just for tennis", how to define your "Champagne Moment" and the importance of SMART objectives. I also highlight my favorite SMROI people (@avinash, @thebrandbuilder, @cspenn and @chuckhemann), tools (GoogleAnalytics, @argylesocial, @awesm, @rowfeeder and @cyfe) and favorite hashtag (#measure).TRANSCRIPT
Profit gained - Cost
x 100
Cost
$300 - $50 - $30
$30
x 100
900%
?
MOMENT
Are you covering him?
Don’t worry. Our Twitter
followers got him.
MOMENT
SMART
SpecificMeasurableActionableRealisticTimebound
Increase /Decrease _____By _____Over ______
Increase sales onunderarmour.comby 20% over thenext 6 months
Increase sales inWhole Foodsretail stores by 30% over thenext 12 months
Decrease customer service costs by 25%over the next 24 months
Communication Tools
YOURTURN
@bbqnyc
Julia Roy
@juliaroy
Promo Code: BLOGWORLD
$15 off
Increase /Decrease _____By _____Over ______#SMROI
PEOPLE
Avinash Kaushik
@avinash
Olivier Blanchard@thebrandbuilder
Christopher S. Penn
@cspenn
Chuck Hemann
@chuckhemann
TOOLS
GOOGLEANALYTCS
ARGYLESOCIAL
AWE.SM
ROWFEEDER
CYFE
#measure
Q&A
