social media & roi
TRANSCRIPT
SOCIALMEDIA
forBUSINESS
The Historyof
Social Networking
The Historyof
Social Networking
The Historyof
Social Networking
What Is Social Media
Social media refers to the means of interactions among people in which they create,
share, and exchange information and ideas in virtual communities, networks and
web 2.0
The term Web 2.0 was coined in 1999 to describe web sites that use technology
beyond the static pages of earlier web sites.
Examples of Web 2.0 include social networking sites, blogs, wikis, video sharing
sites, web aplications and mashups.
What Is Social Media
This is a tag cloud with terms related to Web 2.0.
Social Media Worldwide Data
1.2 Billion
650M
300M
4B Views/Day
400M
7.5B people in the world, 2.5B internet users are 30%
Social Media US Data
xxxxxxx
xxxx
xxxx
xxxxxx
xxx
320M people in US, 256M internet users are 80%
SOCIAL MEDIAIS DEADLONG LIVESOCIAL MEDIA ROI
DO U HAVE A PAGE?
A TWITTER PROFILE
A SOCIAL MEDIA TEAM
SO WHAT?
Father: How many friends do you have?Daugther: 6,699 daddy.Father: Wow! Our competitors have only 999!!!Father: How long does it take?Daughter: Only 3 months.Father: Can you create and run our FB Fan Page?Daughter: Yes, give me 5 minutes.
THE RESULT
WHAT DOES IT MEAN ROI ?
THE BASIC RULES OF ROI
ROI IS BUSINESS MEASUREMENT, NOT ALCHEMY.
IF YOUR EQUATION SHOWS A COST VALUE IN DOLLARS AND A GAIN VALUE EXPRESSED IN FACEBOOK LIKES, YOU'RE IN TROUBLE.
SOCIAL MEDIA IS NOT FREE
#2 CREATE ACTIVITY TIMELINE
WHAT WILL HAPPEN IF YOUDON’T CARE ABOUT
ROI?
RETURN ON IGNORANCE
IGNORANCE :
BUSINESS DEATH
CATTLE & AGRICULTUREWe have
450,000 followersOUR OTHERS PROFILES
1,000,000 followers
$200,000,000,000 USD
ARE YOU INTERESTED IN A PIECE OF THIS?
WE MAKE YOUR SOCIAL MEDIA PLAN TAILORED
ASK ME HOW!
THANKSAbel Padilla
+52 155 14514339
Cecilia Hidalgo
(521) 55 5404 5292