social media rockstar update 2015
TRANSCRIPT
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Be a Social Media Rockstar!
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Are You a Rockstar? Do people flood your Facebook page with
questions? Are you sought after for interviews or
guest blog posts? Do you receive JV offers? Are you asked to review products? Do you want to see your own products? Do you want to help people succeed? Do you love the limelight?
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Step 1: Make the Commitment Know why you want to be a rockstar Put this reason at the center of your
marketing efforts Keep up with latest news, products &
trends Create a plan to increase your reach &
popularity Maintain a consistent presence for your
target audience Know your target audience
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Who is your target market? What do you want to sell to them? Understand WHY you want to be a
social media rockstar How interactive do you want your
sales model to be? Becoming a social media rockstar
requires passion & sociability
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Study Top Social Media Experts Look for patterns in their self-
promotion & marketing tactics Identify new aspects & opportunities Look for ‘gaps’ you can fill How many social media networks do
you want to specialize in? Do you want to choose a specialty? What will you find easy? Where will you encounter biggest
problems?
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Plan to Create Know where you are right now Where do you want to end up in 2, 3 & 5
years from now? Create a model that will help you
achieve your goals
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Step 2: Resources & People to Follow• Subscribe to the blog of every social
media platform you will use & specialize in
– AllFacebook– Blog.Linkedin.com– Blog.Twitter.com– Youtube-Global– Blog.Pinterest– Googleblog
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Subscribe to at least 3 authority sites, newsmagazines or blogs that focus heavily on social media
Social Media Examiner TechCrunch Mashable
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Follow at least 3-5 other superstars or ‘key influencers’
Mari Smith Michael Stelzner Jeff Bullas Neil Patel Joe Polizzi
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Cultivate Your Audience• Get to know:
– Which social media platforms they use the most
– What time of day they are most active– What type of questions they ask– What are their concerns– Which type of posts do they respond
to the most
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Step 3: Be There Be live & active on your audience’s
preferred social media platform at the right time of day or night
Don’t lurk silently! Comment on posts Answer questions Share information Thank people for their info, answers or
comments
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Step 3: Be There Identify yourself with a professional
headshot photo Choose a unique way to brand yourself
Mari Smith always wore turquoise-aqua clothes when first starting
Sandi Krakowski has a magenta stripe of hair
You want to be easily recognized & remembered when people see your photo or name
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Step 4: Start Your Blog1. Cement your
identity2. Speak with
authority3. Build a following4. Acquire subscribers5. Constantly present
your unique slant or focus
6. Become known for specific skills
7. Attract top guest authors
8. Get great guest spots yourself on other top influencers’ blogs
9. Let people hear your “voice”
10. Brand yourself with strong graphic elements or colors
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Step 5: Create Business Pages
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Include your blog link & other social media links
Your blog’s ‘voice’ should match that of your social media profiles
Ideally, post to your blog once a day At bare minimum, post once or twice
a week Regularity & rhythm is a dynamic part
of blogging strategy
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Step 6: Write a Book• If you’re an unknown author, use Amazon’s
KDP Select program– Your book will sit in the lending library for 90
days– Gather reviews during this time
• Create a separate Facebook page just for your book
• Publishing a book gives you strong credibility & expert status
• make guest appearances to promote your book
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Step 7: Assemble a Dream Team• How many team members do you need?
– This will vary depending on:• Your vision• Your budget• Your own areas of expertise• Time at your disposal• Areas you cover
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Step 7: Assemble a Dream Team• Possible positions you might want:
– A tech manager – A coach– A personal and/or virtual assistant – Help Desk or customer service staff– A publicity or promotions manager
or assistant
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Step 7: Assemble a Dream Team• Other behind-the-scenes people
– SEO experts– Graphic artists– Video production companies or
teams– Stats analysts– Ghostwriters
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Where to Find Team Members Google & LinkedIn searches
Look for recommendations Always check references
Train interns Have a curriculum in place Interns are not unpaid labor; they
should be learning skills in return Outsource to a larger company Look through freelance directories
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Step 8: Track & Monitor Everything Monitor your own results Monitor your competitors for:
New trends Changes to social media platforms Gaps in their marketing that you can fill Read comments for ideas or questions you can
answer Use the tracking provided by each social media
platform Or use the pro version of the third-party services
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