social media revolution (slimmed down)
DESCRIPTION
A slightly diet version of former Slideshare Presentation of the Day, tweaked with added goodness the the Social Media Day, Preston - hosted by Tom Stables Creative and Duchess of Grange to celebrate the first international social media day. A visually rich wake up call to those who think social media is something best left to other people.TRANSCRIPT
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The Social Media Revolution
Find: www.tomstables.comFollow: www.twitter.com/tomstablesConnect: www.linkedin.com/in/tstablesCall: 0800 6125716
Find: www.duchessofgrange.co.ukFollow: www.twitter.com/duchessofgrangeConnect: www.linkedin.com/in/duchessofgrangeCall: 0844 3577500
the slimmed down version
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“Social media is content created by people using highly accessible blah blah and scalable blah technologies.” (Wikipedia)
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“It’s the democratization of knowledge and information. Traditional media monologues have transformed into social media dialogues”
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Social NetworkingCommunity
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So
cial
Med
iaS
har
ing
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y
Ultimately, it’s about being human
(and sociable, too)
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13 HOURS of video uploaded to YouTube every minute
(U.S. Internet users watched 32.4 billion videos in January 2010 - YouTube.com accounted for nearly 99 percent of all videos viewed)
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412.3 YEARS The length of time it would take to view every YouTube video
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106mregistered Twitter users
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300knew sign ups to Twitter every day
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600msearch queries on Twitter every dayAre they finding you or your competition?
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55mThe amount of tweets sent daily (and there have been more than 10 billion tweets sent so far)
(and how many of these are shared customer experiences?)
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60 MILLION users on LinkedIn(growing at a rate of one new member every second)
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7.7m unique monthly visitors up from from about 3.6 million unique monthly visitors a year ago
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At just over a year old, foursquare:
has 1,000,000 users
adds 15,000 news users daily
has almost 1,000,000 check-ins daily
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WHO CARES?
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Twitter have just introduced Twitter Places
Facebook will be adding new location features
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If Facebook were a country...it would be the 3rd most populated in the world (just ahead of the US)
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And in this Facebookland50% of active inhabitants log in on any given day
people spend 5,000,000,000 minutes on Facebook each day
share almost 1,000,000,000 things every day
But back here in the UK....50% of mobile traffic is to Facebook(thats a lot of spontaneous reaction to experiences!)
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so social media...
...is a conversation you really shouldn’t be missing out on
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How can my business benefit?
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#1 CUSTOMER SERVICE
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Listen. Engage. Measure
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#2 PUBLIC RELATIONS
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(but talk, don’t shout)
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Do
NotSell
(people will buy into you instead)
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#3 LOYALTY
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“90% of consumers online trust recommendations from people they know; 70% trust opinions of unknown users”
(Econsultancy, July 2009)
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(aka word of mouth)
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#4 SPYING
Monitoring the competition
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#5 COLLABORATION
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#6 NETWORKING
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#7 LEADERSHIP
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#8 CUSTOMERACQUISITION
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So what is Social Mediaagain?
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“When you boil it down it’s about listening to your customers, being helpful by offering your knowledge and giving them interesting content to share and thereby
advocate for you.” socialmediatoday.com
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(Oh. Did we mention that it’s all for free?)
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Credits
Image Confused Portraits: Flickr: AlexanderjordanphotographyBusiness Army: http://www.lumaxart.com/GoldGuyBlog/EbonySamples/EbonyG00241_LuMaxArt.jpgTandem: http://www.flickr.com/photos/squidish/507153385/sizes/o/ Global Net: http://www.thestrategyweb.com/wp-content/uploads/2009/01/the-global-net.jpgIfJigsaw: http://www.whitestonechurch.org/AdvHTML_Upload/Picture1%20jigsaw%20puzzle.jpgLaptop: Flickr: tapascreationBinoculars: http://www.flickr.com/photos/gerlos/3119891607/sizes/l/Social Media Landscape :http://www.flickr.com/photos/ivanwalsh/3677282034/sizes/o/
ReferencesTweeter Usage http://www.briansolis.com/2009/11/guess-how-many-tweets-fly-across-twitter-each-dayWhat the F**k is Social Media by Marta Kagan http://www.slideshare.net/mzkagan/what-the-fk-is-social-media-one-year-laterIntroduction to Social Media by Gemma Went @redcubemarketing http://www.slideshare.net/gemmawent/social-me-dia-breakfast-briefing-at-the-dba-nov-09Social Media Statistics http://www.bazaarvoice.com/resources/statsSocialnomics - Reload http://www.youtube.com/watch?v=lFZ0z5Fm-Ng&feature=player_embedded
Find: www.tomstables.comFollow: www.twitter.com/tomstablesConnect: www.linkedin.com/in/tstablesCall: 0800 6125716
Find: www.duchessofgrange.co.ukFollow: www.twitter.com/duchessofgrangeConnect: www.linkedin.com/in/duchessofgrangeCall: 0844 3577500