SOCIAL MEDIA REPORT

Girl2Leader - International Day of the Girl 11 October 2018

Selected coverage

SUMMARY

On the International Day of the Girl 11th of October Girl2Leader campaign events hosted over 1500 girls in events taking place in Albania Bolivia Canada Guinea Ireland Liberia Kenya Malaysia Malta Monaco Poland Romania Rwanda Ukraine the United Kingdom and the USA

One of these events was co-hosted by 12 Members of the European Parliament (MEPs) from Belgium Bulgaria Croatia Finland Ireland Latvia Portugal Sweden and the United Kingdom at the European Parliament in Brussels

The events gained significant visibility online with about a reach of 81 million on social media The campaign had 33K engagements and a few thousands mentions from around the world Influential women in politics actively took part in the campaign and supported Girl2Leader on social media

The hashtags for the events around the world were Girl2Leader DayOfTheGirl and LeadLikeaGirl

Complete coverage available here

STATISTICS

81M 33K 979REACH POSITIVE MENTIONSENGAGEMENTS

GRAPHS AND CHARTS

The conversations regarding Girl2Leader took place with global audiences on Twitter Facebook and Instagram

International Day of the Girl

HIGH LEVEL INFLUENCERS

Kristalina GeorgievaCEO World Bank 13192K Reach

Marie-Louise ColeiroPresident Malta1759K Reach

Deutsche WelleMedia partner1083K Reach

EuractivMedia partner1204K Reach

Western Union8M Reach

USAID69087K Reach

Nyirasafari Esperanc Minister of Gender and Family Promotion Rwanda17K Reach

Heidi HautalaVice President of the European Parliament Finland254K Reach

GRAPHS AND CHARTS

The conversations regarding Girl2Leader took place with global audiences on Twitter Facebook and Instagram

International Day of the Girl

HIGH LEVEL INFLUENCERS

Kristalina GeorgievaCEO World Bank 13192K Reach

Marie-Louise ColeiroPresident Malta1759K Reach

Deutsche WelleMedia partner1083K Reach

EuractivMedia partner1204K Reach

Western Union8M Reach

USAID69087K Reach

Nyirasafari Esperanc Minister of Gender and Family Promotion Rwanda17K Reach

Heidi HautalaVice President of the European Parliament Finland254K Reach

HIGH LEVEL INFLUENCERS

Kristalina GeorgievaCEO World Bank 13192K Reach

Marie-Louise ColeiroPresident Malta1759K Reach

Deutsche WelleMedia partner1083K Reach

EuractivMedia partner1204K Reach

Western Union8M Reach

USAID69087K Reach

Nyirasafari Esperanc Minister of Gender and Family Promotion Rwanda17K Reach

Heidi HautalaVice President of the European Parliament Finland254K Reach

HIGH LEVEL INFLUENCERS

Jess PhillipsMember of Parliament United Kingdom902K Reach

Zuraida KamaruddinMinister of Housing amp Local Goverment Malaysia 73K Reach

David E PriceMember of the House of Representatives USA257K Reach

Fernanda San MartinMember of Parliament Bolivia33K Reach

Domani DoreacuteMinister of Sports (2014-2016) Guinea166K Reach

Diana zur LoumlwenYouTube Creators for Change Ambassador Germany 665K Reach

Sylvia Kasanga Senator Kenya500 Reach

Nicola MendelsohnVice President for EMEA Facebook 97K Reach

Mairead McGuinness Vice President of the European Parliament Ireland 148K Reach

Oana BicirczganMember of Parliament Romania 86K Reach

Girl2Leader DRIVING ENGAGEMENT

Girl2Leader DRIVING ENGAGEMENT

Girl2Leader provided tools for girls to take part in the campaign directly

Facebook frame amp Instagram GIF stickers

TWITTER HIGHLIGHTS

TWITTER HIGHLIGHTS

FACEBOOK HIGHLIGHTS

FACEBOOK HIGHLIGHTS

INSTAGRAM HIGHLIGHTS

INSTAGRAM HIGHLIGHTS

WPL DRIVING ENGAGEMENT

IMPACT(Selected pieces)

IMPACT

Kristalina GeorgievaCEO World BankReach 13192K

IMPACT

Kristalina GeorgievaCEO World BankReach 13192K

IMPACT

EuractivMediaReach 1204K

Deutsche WelleMediaReach 1083K

IMPACT

Marie-Louise Coleiro PrecaPresident MaltaReach 1177K

IMPACT

IMPACT

Jess Phillips Member of ParliamentUnited Kingdom Reach 902K

IMPACT

Google Europe

Reach 433K

IMPACT

David E PriceMember of the House of Representatives USAReach 255K

IMPACT

Rwanda Ministry of Gender and Family PromotionReach 122K

IMPACT

Nicola MendelsohnVice President for EMEA Facebook Reach 97K

IMPACT

UNICEF ROMANIA Reach 2011K

IMPACT

Sylvia Kasanga Senator KenyaReach 500

IMPACT

Girl2Leader Poland Reach 60

IMPACT

Center City PCS Brightwood Elementary SchoolReach 200

IMPACT

Diana zur LoumlwenYouTube Creators for Change Ambassador GermanyReach 665K

IMPACT

Girl2LeaderUkraine Reach 633

IMPACT

Fondation RBB GuineaReach 19 K

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