social media report - sports channels (india) october - november 2016
TRANSCRIPT
Sports Channelson Social MediaOct 1st – Nov 30th 2016
Sports Channels: Social Media Report
This report looks at how
Sports Channels
(India)performed on social media between
Oct 1st – Nov 30th 2016
Cross Channel Report
Oct 01, 2016 - Nov 30, 2016
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Table of Contents
Performance Snapshot
Share of Voice Snapshot
Audience Size
Audience Growth
Engagement
Volume of Posts
Likes
Comments
Customer Service
Most Engaging Content
Brands Analyzed in this report include: Cricket NDTV, Neo Sports Network, Sony Six, Star Sports, Star Sports Football, Ten
Sports
Oct 01, 2016 - Nov 30, 2016
Oct 01, 2016 - Nov 30, 2016
Performance Snapshot
Network
Highest Audience
SizeStar Sports Star Sports
Highest
GrowthStar Sports Star Sports Football
Highest
EngagementStar Sports Star Sports
Oct 01, 2016 - Nov 30, 2016
Share Of Voice Snapshot
Network
Most Number of
PostsCricket NDTV Sony Six
Most Number of
LikesStar Sports Star Sports
Most Number of
CommentsStar Sports Star Sports
0.00M 1.00M 2.00M 3.00M 4.00M 5.00M 6.00M 7.00M 8.00M 9.00M
Cricket NDTV
Neo Sports Network
Sony Six
Star Sports
Star Sports Football
Ten Sports
Twitter Facebook
Audience Size
Oct 01, 2016 - Nov 30, 2016
Audience Growth
Oct 01, 2016 - Nov 30, 2016
-0.1 0 0.1 0.2 0.3 0.4 0.5 0.6 0.7 0.8
Cricket NDTV
Neo Sports Network
Sony Six
Star Sports
Star Sports Football
Ten Sports
Twitter Facebook
Engagement
Oct 01, 2016 - Nov 30, 2016
0 2000 4000 6000 8000 10000 12000 14000
Cricket NDTV
Neo Sports Network
Sony Six
Star Sports
Star Sports Football
Ten Sports
Twitter Facebook
Number Of Posts/Tweets
Oct 01, 2016 - Nov 30, 2016
0 200 400 600 800 1000 1200 1400 1600
Cricket NDTV
Neo Sports Network
Sony Six
Star Sports
Star Sports Football
Ten Sports
Twitter Facebook
Total Likes
Oct 01, 2016 - Nov 30, 2016
0 1000000 2000000 3000000 4000000 5000000 6000000 7000000
Cricket NDTV
Neo Sports Network
Sony Six
Star Sports
Star Sports Football
Ten Sports
Twitter Facebook
Total Comments
Oct 01, 2016 - Nov 30, 2016
0 10000 20000 30000 40000 50000 60000
Cricket NDTV
Neo Sports Network
Sony Six
Star Sports
Star Sports Football
Ten Sports
Twitter Facebook
Customer Service –Reply Time (in minutes)
Oct 01, 2016 - Nov 30, 2016
0 500 1000 1500 2000 2500
Cricket NDTV
Neo Sports Network
Sony Six
Star Sports
Star Sports Football
Ten Sports
Customer Service –Response Rate
Oct 01, 2016 - Nov 30, 2016
0 0.05 0.1 0.15 0.2 0.25 0.3 0.35
Cricket NDTV
Neo Sports Network
Sony Six
Star Sports
Star Sports Football
Ten Sports
Most Engaging Facebook PostsStar Sports
22-OCT-16, SAT 3:44PM
Champions of the world! The Indian Kabaddi ‘Dream Team’ has won the #2016KabaddiWorldCup, beating Ir ..
ENGMT. LIKES COMMENTS SHARES
709,817 249,882 3,211 44,388
Star Sports
22-OCT-16, SAT 5:26PM
14 players, 2 teams, 1 dream final – the #2016KabaddiWorldCup final lived up to its billing! Enjoy t ..
Star Sports
21-OCT-16, FRI 12:30AM
The previous defeats, the Indian Cricket Team hasn’t forgotten! Virat Kohli & Co. are out for reveng ..
ENGMT. LIKES COMMENTS SHARES
686,814 483,774 3,038 18,785
ENGMT. LIKES COMMENTS SHARES
295,883 211,448 1,627 7,630
Are you a die hard fan of #DavisCup? Answer this simple question and stand a
chance to win exciting..
21-Nov-16, Mon 07:20AM
ENGMT. FAV. REPLIES RETWEETS
777 27 57 26
Most Engaging Tweets
Champions of the world! The Indian Kabaddi ‘Dream Team’ has won the #2016KabaddiWorldCup, beating I..
Our heroes have embarked on their journey! Watch them train as they get
#ReadyToRaid in the #2016Ka..
22-Oct-16, Sat 11:44AM
ENGMT. FAV. REPLIES RETWEETS
719 1,978 115 1,052
07-Oct-16, Fri 12:00AM
ENGMT. FAV. REPLIES RETWEETS
620 402 600 629
Neo Sports Network Star Sports Star Sports
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Engagement is the measure of audience responses to a brand's content and activity on
a social network. To calculate the engagement score, we weigh audience interactions on
brand content such as Likes, Comments, Shares, based on their importance. We then
divide their weighted sum by our estimate of the number of brand fans who actively
receive and view such content.
Appendix – Unmetric’s Engagement Score
(Likes × 1 + Comments × 5 + Shares × 10) × 10000
(Community size) 0.8
Twitter: (Favorite x 1, Reply x 5, Retweet x 10)Instagram: (Likes x 1, Comments x 5)
Facebook: