Retail Brandson Social MediaJuly 1st – Aug 31st 2016

Retail : Social Media Report

This Report looks at how

Retail Brandsperformed on Social Media between

July 1st – Aug 31st, 2016

Cross Channel Report

Jul 01, 2016 - Aug 31, 2016

Table of Contents

Performance Snapshot

Share of Voice Snapshot

Audience Size

Audience Growth

Engagement

Volume of Posts

Likes

Comments

Customer Service

Most Engaging Content

Brands Analyzed in this report include: Banana Republic, Cole Haan, Desigual, Gap, H&M, J.Crew, ZARA

Jul 01, 2016 - Aug 31, 2016

Jul 01, 2016 - Aug 31, 2016

Performance Snapshot

Network

Highest Audience

SizeZARA ZARA HandM HandM

Highest

GrowthDesigual ZARA HandM Cole Haan

Highest

EngagementDesigual HandM HandM Desigual

Jul 01, 2016 - Aug 31, 2016

Share Of Voice Snapshot

Network

Most Number of

PostsBanana Republic HandM HandM Gap

Most Number of

LikesGap HandM HandM Gap

Most Number of

CommentsDesigual ZARA HandM Gap

0.00M 5.00M 10.00M 15.00M 20.00M 25.00M 30.00M

Banana Republic

Cole Haan

Desigual

Gap

HandM

J.Crew

ZARA

LinkedIn Instagram Twitter Facebook

Audience Size

Jul 01, 2016 - Aug 31, 2016

Audience Growth

Jul 01, 2016 - Aug 31, 2016

-1.00% 0.00% 1.00% 2.00% 3.00% 4.00% 5.00% 6.00% 7.00% 8.00% 9.00%

Banana Republic

Cole Haan

Desigual

Gap

HandM

J.Crew

ZARA

LinkedIn Instagram Twitter Facebook

Engagement

Jul 01, 2016 - Aug 31, 2016

0 50 100 150 200 250 300 350 400 450

Banana Republic

Cole Haan

Desigual

Gap

HandM

J.Crew

ZARA

LinkedIn Instagram Twitter Facebook

Number Of Posts/Tweets

Jul 01, 2016 - Aug 31, 2016

0 50 100 150 200 250 300 350

Banana Republic

Cole Haan

Desigual

Gap

HandM

J.Crew

ZARA

LinkedIn Instagram Twitter Facebook

Total Likes

Jul 01, 2016 - Aug 31, 2016

0 5000000 10000000 15000000 20000000 25000000

Banana Republic

Cole Haan

Desigual

Gap

HandM

J.Crew

ZARA

LinkedIn Instagram Twitter Facebook

Total Comments

Jul 01, 2016 - Aug 31, 2016

0 10000 20000 30000 40000 50000 60000 70000

Banana Republic

Cole Haan

Desigual

Gap

HandM

J.Crew

ZARA

LinkedIn Instagram Twitter Facebook

Customer Service –Reply Time (in minutes)

Jul 01, 2016 - Aug 31, 2016

0 500 1000 1500 2000 2500

Banana Republic

Cole Haan

Desigual

Gap

HandM

J.Crew

ZARA

Twitter Facebook

Customer Service –Response Rate

Jul 01, 2016 - Aug 31, 2016

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Banana Republic

Cole Haan

Desigual

Gap

HandM

J.Crew

ZARA

Twitter Facebook

Most Engaging Facebook PostsGap

31-AUG-16, WED 10:30AM

Baby’s first denim is the perfect first present.

Shop it here: gap.us/babygiftshop

ENGMT. LIKES COMMENTS SHARES SENTIMENT

995 132,437 3,111 2,915 Uncategorize

d

Desigual

11-AUG-16, THU 1:00AM

N E W ???? COLLECTION

http://desigual.me/highlightsAW16

Gap

11-AUG-16, THU 12:00PM

The Boyfriend boxer in your favorite prints

and patterns.

Shop it at GapBody: gap.us/BFboxer

ENGMT

.

LIKES COMMENTS SHARES SENTIMENT

900 23,220 615 3,436 Positive

ENGMT.LIKES COMMENTS SHARES SENTIMENT

892 52,406 1,139 1,629 Positive

Their school outfits don't have to look

boring! Tweet #HMStyle to see cool

looks for school! https:..

ENGMT. FAV. REPLIES RETWEETS

1,000 17,308 216 4,625

Most Engaging Tweets

RT TO WIN! Last chance to win FREE select

#HMHome dorm essentials!

https://t.co/ybZOPQepzF

#HMHome..

RT TO WIN! We're giving away FREE

#HMHome essentials for your dorm:

https://t.co/Jqfup6bDK4

#HMHome..

17-Aug-16, Wed 01:00PM

ENGMT. FAV. REPLIES RETWEETS

874 202 82 751

09-Aug-16, Tue 03:00PM

ENGMT. FAV. REPLIES RETWEETS

851 190 66 693

HandM HandM HandM

@CourtneyConlogue graces the pages of

@ESPN's famed #BodyIssue. ���Tap the link in our bio to get ..

06-Jul-16, Wed 04:49PM

ENGMT. LIKES COMMENTS FILTER

906 26,641 147 No filter

Most Engaging Instagram Posts

Waves are meant for coming and going

07-Jul-16, Thu 10:01PM

ENGMT. LIKES COMMENTS FILTER

841 21,140 23 No filter

03-Jul-16, Sun 10:03PM

ENGMT. LIKES COMMENTS FILTER

829 20,318 12 No filter

Desigual Desigual Desigual

sea soaked days are the best kinda days

Where it all began in 1969.

#FlashbackFriday to our first store

on Ocean Avenue in San Francisco.

09-Jul-16, Sat 12:00AM

ENGMT. LIKES COMMENTS

366 675 16

Most Engaging LinkedIn Posts

One of our most important words in the

workplace. What are yours?

08-Jul-16, Fri 12:00AM

ENGMT. LIKES COMMENTS

331 315 7

05-Jul-16, Tue 12:00AM

ENGMT. LIKES COMMENTS

326 233 22

Gap Desigual Desigual

Friday: it's great to sea you again!

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Engagement is the measure of audience responses to a brand's content and activity on

a social network. To calculate the engagement score, we weigh audience interactions on

brand content such as Likes, Comments, Shares, based on their importance. We then

divide their weighted sum by our estimate of the number of brand fans who actively

receive and view such content.

Appendix – Unmetric’s Engagement Score

(Likes × 1 + Comments × 5 + Shares × 10) × 10000

(Community size) 0.8

Twitter: (Favorite x 1, Reply x 5, Retweet x 10)Instagram: (Likes x 1, Comments x 5)

Facebook: