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Copyright 2014 Tom Laine, [email protected] , Mob. +358 400 296 196 Social media recruitment & Employer branding London Oct 7, 2014

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Social media recruitment and employer branding lecture in London, October 7, 2014

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Page 1: Social media recruitment and employer branding, London Oct 7, 2014

Copyright 2014 Tom Laine, [email protected], Mob. +358 400 296 196

Social media recruitment &Employer brandingLondon Oct 7, 2014

mailto:[email protected]
Page 2: Social media recruitment and employer branding, London Oct 7, 2014

Copyright 2014 Tom Laine, [email protected], Mob. +358 400 296 196

Who’s talking?

Social media expert, most networked person in Finland at LinkedIn

Recruitment industry background...

Templeton & Partners UK, IT Recruiter

Huntress Search UK, Senior Consultant

Executive Net UK / FIN, Principal Consultant

Elan IT Resource / Manpower Group, Nordic Resource Management

BI-IT Solutions Ltd. / VMP Group Finland, CEO

Social Media recruitment since 2004- (1999- )

Several social media publications

References: Microsoft, Nokia, NSN, Agco Sisu Power, UPM, Digia, Elektrobit, Nice Business Solutions, Newsec, universities, public offices, cities, SMEs, NGOs, unemployment offices, etc.

Speaking engagements in Finland, Sweden, Denmark, Estonia, Lithuania, Russia, U.K., Ireland, etc.

Over 200 organisations consulted in 3 years + employees of over 200 other organisations have attended open trainings

In Russia clients include e.g. Ikea, Mercedes Benz, MetLife Alico, Louie Vuitton, Bell Equipment, PPG Industries, Servier, SEB Bank, Laydings, Antal, Marketvisio / Gartner, Rödl & Partner, Start CBS, Rulo Havi Global Logistics, Gowlings, Cluttons, Velux, Transaero

mailto:[email protected]
Page 3: Social media recruitment and employer branding, London Oct 7, 2014

Time vs. money

Volume

Passive candidates

'War of talent'The constant fight over the best individuals never ends

Employer brand!

Total cost of hire?

Free vs. expensive

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Societe Generale

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Societe Generale

Page 8: Social media recruitment and employer branding, London Oct 7, 2014

Copyright 2014 Tom Laine, [email protected], Mob. +358 400 296 196

The social media recruitment trinity

The social media recruitment trinity

LinkedIn

World’s biggest CV database

17,7 mill. British, 330+ mill. globally

Facebook

over 1,1 billion users globally

36 mill. users, 31-33 mill. unique users/month, 24 mill. daily

Twitter

over 15 mill. British users

To drive traffic…

mailto:[email protected]
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Co

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ture

even

big

ger

than

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Highlighting visual material

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Engage personnel, tell a story!

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Futurice – pictures worth a 1000 words?

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Video in recruitment

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Pinterest

COPYRIGHT 2014, TOM LAINE, [email protected], MOB.+358 400 296 196

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What else?

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Google Plus

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Instagram

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Gamification!

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Mobile apps

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LinkedIn

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Extra materials

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Graduateland – for student and graduaterecruitment

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Ushi – westerners in China

Page 64: Social media recruitment and employer branding, London Oct 7, 2014

vKontakte – for Russian speaking Europe

Page 65: Social media recruitment and employer branding, London Oct 7, 2014

Headhunter.ru and Professionali for Russia

Page 66: Social media recruitment and employer branding, London Oct 7, 2014

Xing – for German-speaking Europe

Page 67: Social media recruitment and employer branding, London Oct 7, 2014

Gulp – freelance work in Central Europe

Page 68: Social media recruitment and employer branding, London Oct 7, 2014

Freelance.de – freelance work in Central Europe

Page 69: Social media recruitment and employer branding, London Oct 7, 2014

Freelancermap – freelance work in Central Europe

Page 70: Social media recruitment and employer branding, London Oct 7, 2014

Glassdoor for salary advice, interview and general jobsearching support

Page 71: Social media recruitment and employer branding, London Oct 7, 2014

The many ways of applying via mobile

Page 72: Social media recruitment and employer branding, London Oct 7, 2014

Ask for more!

Tom Laine

Mob. +358 400 296 196

Skype: tomlaine

Email: [email protected]

LinkedIn http://www.linkedin.com/in/tomlaine

Twitter @lainetom

Facebook http://www.facebook.com/lainetom

More materials available at:

Slideshare.net/tomlaine

Pinterest.com/tomlaine


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