social media quick start
DESCRIPTION
DJ Chuang presenting at Mission OC roundtable for church planters 2/21/13TRANSCRIPT
Social Media Quick Startwith DJ Chuang
top social networks
• Google+
• Tumblr / WordPress
• YouTube
YouTube
WordPress
Google+
Tumblr
Instagram10.2
17.8
33
65
110
250
329
750
800
monthly unique visitors (in millions) 2012
what is social media all about ?
what is social media all about ?
• people
• sharing content: text, image, video
• having conversations
where do you start ?
[twi%er] #nwlc12 [txt] 949-‐243-‐7260
• where the people are
• how you communicate best?
• “own, don’t rent” = web presence
• “fish where the fish are” = be socialfish where the fish are
where do you start ?
• go where the people are
• in your church
• outside your church:in your community & in the world
how much time ?
• average Facebook user = 17.94 minutes/day
• average YouTube user = 9.58 minutes/day
• average visit on Twitter = 5.83 minutes/day
• average time on Pinterest = 14.2 minutes
how much time ?
• everyone has 24 hours a day
• we make time for what’s important
• how will you manage it? where will you use it?
on using social media
• strategic
• scheduled
• spontaneous
the clock is ticking
95% of all activity on a Facebook post
in 22 hours
92% of RTs and 97% of @ mentions on Twitter
in the first hour
what do you say ?
• quotes & thoughts
• links to articles, photos, audios, videos
• questions & answers
• reply to @ mentions, thank for RTs
• search for #hashtag to join conversations on Twitter
where does your content live ?
• how you communicate best?
• 3 kinds of media: owned, paid, earned
• “own, don’t rent”
• establish your web presence
• start with 1 before you go to 2
creating & curating content
• focus on a few topics
• at least 1x per week
• invite comments
• share your new post
• let your passion come through GO
connect
DJ Chuang <djchuang.com>
[email] [email protected]
[phone] 949-‐243-‐7260
[twi%er] @djchuang
facebook.com/djchuang