social media puzzle
DESCRIPTION
As a Guest Speaker for the RMDA, Restaurant Marketing Delivery Association in March of 2009, I gave a presentation on SEO and Social Networking.TRANSCRIPT
SEO-Search Engine Optimization
The Missing Piece to Your Business Puzzle
A little about me…
• Former Corporate Internet & Sales Trainer
• Own InternetGuru4u.com
• Least Common Denominator Trainer
Agenda
• What is SEO?
• How it Works
• Examples
• Don'ts & Do’s
• Questions
What is SEO?
• Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results. Typically, the higher a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, and industry-specific vertical search engines.
• As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimizing a website primarily involves editing its content and HTML coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.
Least Common Denominator
• The ability for your website to be found by being in the right spots on the internet
• Using keywords and phrases that help the spiders find you
• Keep your information fresh by updating it on a regular basis
How it Works
• The Google 7
How it Works
• Search Engines - IYP’s• Indexing• Keywords• Keyword Phrases - Keyphrases• Business Profiles• Meta Tags• Pictures• Links• Blogs
How it Works
• Local Searches – IYP’s
How it Works
• Business Profile
How it Works
• Keywords – Keyphrases
How it Works
• Business Profile Keywords & Keyphrases
How it Works - Example
• Other Local Search IYP’s
How it Works
• Other Resources
Examples
• Google Search – Search Engines
Examples
• 1st Listing
Examples
• Secondary IYP’s-Local
Examples
• Second Tier Search Engines
Don'ts & Do’s
• Don’t go with any company that “guarantees” anything especially placement
• Don’t think it’s going to happen overnight
• Don’t get involved with email blasts or link farms
Don'ts & Do’s
• Do know that it takes time to improve your placement
• Do choose someone that can put the time in to do the work
• Do get involved with the process
Questions
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Thank You…