Interactive Social Media: 101

MT|SHRMDeVry University – January 16, 2013

Housekeeping

• Interrupt, raise your hand, ask questions.• We fully expect you to be disruptive.• Let’s get a little crazy!

• There’s a sign-in sheet that’s going around the room. Please put your initials by your name and your twitter handle in the column next to it – we want to FOLLOW YOU!

Social Media Team• Lyn Hoyt @designtwit - Recognition Designer and

SHRM culture vulture tweeting on engagement, hr and bacon. @lynhoyt @hrbaconhut @awardframes @mtshrm

• Shane Bailey @pshanebailey - Key Account Manager for DeVry University.

• Chul Shin @ChulShinMa - InTransition MT|SHRM Video Guru! (Don’t get scared!)

• Chris Fields @new_resource – Backchannel Twitter for MT|SHRM. Author of www.costofwork.com blog. **Careful – he might RT you tonight!

• Tammy LaPoint-O’Brien @TammyLPOB – Speaker, Trainer- GURU tonight!

• Teri Levy @tg0476 Talent Acquisition Manager, Vanguard Healthcare Services, MT|SHRM Communications Chair

Twitter: 101How to get your ‘Tweet’ on

Created and Composed by: Tammy LaPoint-O’Brien

What is Twitter?

• Twitter is a social media site in which to convey a message, thought, fact, idea, or picture about any and everything you deem newsworthy.

• Twitter allows you to tweet (compose messages), retweet (forward) another tweet (post), and reply to a tweet (conversation).

• Twitter allows putting a link in the tweet. It’s converted to 20 characters, which saves space.

• Twitter limits each post to 140 characters.

Twitter Humor

Twitter Vocabulary• @ (at sign): a symbol used to send a direct path to a

Twitter handle

• # (hashtag): a symbol used in front of a word to make it more searchable; similar to a Google search

• DM: direct message to another tweeter through a private channel; private messaging

• Favorite: similar to hitting ‘Like’ on Facebook or putting your stamp of approval that you

‘like’ a tweet

• Follow: the tweets from businesses, people, or entities you want to read

Twitter Vocabulary• Reply: commenting on a tweet; conversation starter

• Retweet: forwarding another person or entity’s post; similar to forwarding an e-mail

• RT: acronym for retweet

• Tweet: posting a message

• Tweeter: a person who posts tweets

• Twitter Handle: your username

• Unfollow: the tweets from businesses, people, or entities you no longer want to read or follow

Twitter Humor

“Social Media is about sociology and psychology more than technology.” ~Brain Solis | @briansolis

From a HR Perspective

– Save money on posting jobs• FREE vs. an average of $400 on CareerBuilder• Can be posted as many times as you want

– Find qualified applicants quicker• Automatically goes to all followers

– Potential employees are following your company!

• Can be reviewed on profile• Demonstrates applicants social media savvy

– Understand the power of retweeting• Who is following you that knows the perfect candidate?• Reaches all corners of the world

Why Use Twitter?

“No matter what role you play in a business, if you plan on moving upwards in your career you need to develop your knowledge and skills.” - Chris Heffer http://chrisheffer.com/2012/03/15/why-should-hr-use-social-media

From a Recruiter Perspective

– Save money in their hunt for qualified applicants• FREE vs. other costly avenues• Can be posted as many times as you want

– Locate well-versed applicants quicker• Seek out social media savvy applicants• Potential applicants are you following you!• Review an applicant’s branding more in-depth• Reaches all corners of the world

– Understand the power of retweeting• Who will find you?• Who will you find?

Why Use Twitter?

“…social media is another method of communication”-Chris Heffer

From a Job Seeker Perspective

– Locate positions quicker• Posted on Twitter and nowhere else

– Follow target companies and recruiters• Review an applicant’s branding more in-depth• Reaches all corners of the earth• Gets you closer to hiring managers/HR professionals/recruiters

– Understand the power of retweeting• Who will find you?

– Keep abreast of news/companies• Press releases• Articles/Spotlights• Stock changes• What news has been generated?

Why Use Twitter? “When factoring all the doom and gloom, job seekers need great new ways to build relationships and uncover job leads… beyond just those status quo.” –Teena Rose http://www.careerealism.com/job-seekers-twitter/

How Others View Twitter

• “LinkedIn is for the people you know. Facebook is for the people you used to know. Twitter is for people you want to know” ~ Source unknown

• “Our head of social media is the customer.” –McDonald’s

• “Social networks aren’t about Web sites. They’re about experiences.” ~ Mike DiLorenzo

• "Twitter is not a technology. It's a conversation. And it's happening with or without you." - @charleneli

• "When you've got 5 minutes to fill, Twitter is a great way to fill 35 minutes” - @mattcutts

• "On Twitter we get excited if someone follows us. In real life we get really scared and run away." ~Unknown via @mozusa

Farfan, 2012

Twitter Humor

Twitter – Oops!

• What are employees saying?– Kitchen Aid – October 2012

• Employee thought he was tweeting on his own account– “Obamas gma even knew it was going 2 b bad! 'She died 3

days b4 he became president.“

– Fort Lauderdale Police Department – 2012• Employee (police officer) ranted about his job and the citizens

– “Deal with your own f--king kids.”– “The car was shaking so much I thought it would flip.”– [Of his supervisor] “racist f—k”

– Chrysler Corporation – 2012• Consultant mistook his account with his clients

– “I find it ironic that Detroit is known as the #motorcity and yet no one here knows how to f--king drive.”

Twitter – Ooops!

• What are employees saying?– BBC created “a written policy for acceptable social media use”

that their employees MUST follow• Avoid interfering with BBC work• Employees were tweeting about the internal problems

– Cisco hired a new employee in 2009• "Cisco just offered me a job! Now I have to weigh the utility of a fatty

paycheck against the daily commute to San Jose and hating the work.”• A person saw this and ultimately the job offer was rescinded

– Wait staff at Beverly Hills Barneys Greengrass• “Jane Adams, start of HBO series “Hung” skipped out

on a $13.44 check. Her agent called and payed the following day. NO TIP!!!”

• @lauriemathers a month later she brought in $3 tip. Made big deal about $3. Bitterly said she read about it on Twitter. 2 weeks later no job.

Twitter Humor

Diversity and Inclusion

• According to the US Office of Personnel Management, diversity and inclusion list 3 tangible benefits:

– Serving our communities and being socially responsible• How does Twitter play into this responsibility?• How can you utilize Twitter to serve your community?• How can you utilize Twitter to showcase social responsibility?

– Increasing innovation• How does Twitter capitalize upon the creative differences?• How can Twitter build excitement about new innovations?• How can Twitter bring employees together?

– Getting a Return on Investment• What is your current ROI vs. what it could be?• How can Twitter improve your company status?• What new talent can you recruit?

http://beta.opm.gov/policy-data-oversight/diversity-and-inclusion/faqs/

Diversity and Inclusion

“Savvy businesses are investing time and money into social networking because it helps drive results for diversity activities. Employee recruitment and retention, internal communications, customer satisfaction and sales outreach are just a few of these activities taking place in this rapidly growing arena.” –Margo Pierce

“The demographics of social media users largely parallel those of your consumers and candidates, only skewing slightly younger and more diverse in terms of visibly identifiable minority representation. In other words, the workforce of the future looks a lot like the social networks of today.” – Matt Charney

What does this mean for your company?

Open the Twitter Door

www.twitter.com

Create an Account

You will choose a Twitter Handle later in the process

The e-mail and password you chose will be your log-in each

time you visit

Add your name, how you want it to

appear on your account

E-mail address

Password

Choose a Twitter Handle; you can change this at a

later time

Open the Twitter Door

Unclick ‘Keep me signed-in on this

computer’ if you’re using a public

computer

Unclick ‘Tailor Twitter based

upon my recent website visits’

unless you believe it will be of value

Click Create my

account

This page appears in order to

demonstrate how your Twitter feed

will appear

Click Next

Open the Twitter Door

Open the Twitter Door

Choose a minimum of 5 people, businesses, or entities to follow. A list is provided to

choose from or you may search in the Search Box

Click Next

Repeat on next two pages in order to begin following 15; you can unfollow at anytime

Open the Twitter Door

Add a picture of your choice or leave blank. If you leave it blank the default

picture is an egg; you may add one at a later time, i.e., Edit Profile.

Add your bio, tag line, or anything else you want to share about yourself. You are given 160 characters or you may add at a later time, i.e., Edit Profile.

Open the Twitter Door

The default egg

Add your name if you left it blank

earlier as you would like it to appear on

your profile.

Add location, i.e., Nashville, TN

Add your personal website, LinkedIn

URL, Facebook page, or blog

Twitter Humor

Twitter is a tool for

communication and how you

use it is completely up

to you.

-Tammy LaPoint-O’Brien

Some People to Follow

@TammyLPOB

@NCACWorkforce

@Tennessean@DiversityExec

@hrmagazine

@SHRMEric

@joegerstandt@NashChamber

@ChurchDiversity

@DeptVetAffairs

@DiversityInc

@DiversityJrnl

@glsen

@DiversityRM

@BillHaslam

@DiversityTweets

@glaad

@fleejack

@TweetMyJobs

@NashvilleCareer

@tg0476

@DiversityExec

@lynhoyt

@Disabilitygov

@new_resource

@SHRMLobbystLisa

@jrkuhns

@unlikelyhrguy

@talentanarchy

@blogging4jobs

@davethehrczar

@sbrownehr

@MikeVanDerVort

@RobinSchooling

@MikeHaberman

@ThisisLars

@PShaneBailey

@new_resource

What about….LinkedIn and Facebook?

Do they count?

LinkedIn

• The modern day version of a rolodex• Connect with former/current

– Classmates/ Teachers– Co-workers– Supervisor/ Managers– Employees– LIONs– Acquaintances– Friends– Networking Pals

• Give/ Receive Recommendations• Keep up-to-date

– With others– With what you’re doing

LinkedIn

• Significance– Job seeker

• Branding• Advertising• Virtual Resume

– HR Professional• Review candidates• Search for candidates• Post positions• Advertise

– Recruiter• Review candidates• Search for candidates• Post positions• Advertise

Facebook

• Took social media and connecting online to a whole new realm

• Typically used to connect with and stay connected to friends and family on a personal level

• 3 states have banned HR from requesting passwords from job seekers

• Leaves a footprint for an online presence and branding

“I used to wonder what it’d be like to read other people’s minds. Then I got a Facebook account and now I’m over it.”

www.LeFunny.net

Facebook

• Significance– Job seeker

• Branding• Advertising• Show personal side

– Hobbies– Interests– Current events

– HR Professional• Review candidates• What do they post?• What do they portray?

– Recruiter• Review candidates• What do they post?• What do they portray?

It’s not what #socialmedia has done for you, it is

what you have done with social

media.

-Tammy LaPoint-O’Brien

ReferencesCharney, M. (2011). Diversity, inclusion, and social recruiting. Retrieved from

http://www.monsterthinking.com/2011/12/02/diversity-inclusion-social-recruiting/

Farfan, B. (2012). Funny and inspiring quotable quotations about Twitter, social media & business. Retrieved from http://retailindustry.about.com/od/retailleaderquotes/a/Funny_inspiring_quotable_quotations_about_twitter_social_media_business.htm

Heffer, C. (2012). Why should hr use social media. Retrieved from http://chrisheffer.com/2012/03/15/why-should-hr-use-social-media

LeFunny.net. (2012). Read other people’s minds. Retrieved from http://lefunny.net/read-other-peoples-minds

Peacock, L. (2012). BBC sacks two workers for misusing Twitter. Retrieved from http://www.telegraph.co.uk/finance/jobs/9703983/BBC-sacks-two-workers-for-misusing-Twitter.html

Pierce, M. (2011). Social networking: Not just for connecting old friends. Retrieved from http://www.diversityjournal.com/6934-social-networking-not-just-for-connecting-old-friends/

Popkin, H. (2009). Twitter gets you fired in 140 characters or less. Retrieved from http://www.msnbc.msn.com/id/29796962/ns/technology_and_science-tech_and_gadgets/t/twitter-gets-you-fired-characters-or-less/

Rose, T. (2012). 5 reasons job seekers should use Twitter. Retrieved from http://www.careerealism.com/job-seekers-twitter/

Slide 5 Logos. (2012). Twitter trademark and content display policy. Retrieved from https://twitter.com/logo5

Slide 6 Image. (2012). 30 funny twitter comics. Retrieved from http://www.webdesignerdepot.com/2009/03/50-twitter-comic-strips/

ReferencesSlide 9 Image. (2009). Cartoons by Junson. Retrieved from http://junson.wordpress.com/2009/08/

Slide 14 Image. (2011). Twitter cartoons. Retrieved from http://seattlesota.com/2011/twitter-cartoons/

Slide 17 image. (2010). Stop blocking: In the workplace, not the classroom. Retrieved from http://beth.typepad.com/beths_blog/2007/09/stopblocking-in.html

Slide 18 Image. (n. d.). Inclusion cartoon 5. Retrieved from http://www.cartoonstock.com/directory/i/inclusion.asp

Slide 27 Image. (2012). Social media. Retrieved from http://www.webdancers.com/social-media/

Slide 29 Image: (20120. Rock the world dot come. Retrieved from http://www.google.com/imgres?q=linkedin+cartoons&um=1&hl=en&sa=N&tbo=d&rlz=1T4GGNI_enUS484US484&biw=1600&bih=647&tbm=isch&tbnid=DbQcbMxwrX5x1M:&imgrefurl=http://www.rocktheworldbook.com/extras/cartoonist&docid=nDm6CD8AQ9Jb4M&imgurl=http://www.rocktheworldbook.com/wp-content/uploads/2009/11/LINKEDIN-ROCK-STAR-Large-JPEG-678x1024.jpg&w=678&h=1024&ei=TX_wUNLNBaW42wXXoYHICg&zoom=1&iact=hc&vpx=936&vpy=91&dur=717&hovh=276&hovw=183&tx=79&ty=153&sig=112139405753959176316&page=1&tbnh=154&tbnw=99&start=0&ndsp=33&ved=1t:429,r:5,s:0,i:99

Slide 30 Image. (2012). Join my network. Retrieved from http://tomfishburne.com/2012/05/join-my-network.html

Slide 32 Image. (2012). Since you’re a person I trust. Retrieved from http://socialstorytellers.aboutfacemedia.com/9980/since-you-are-a-person-i-trust

Slide 33 Image. (2010). Dung beetle on Facebook. Retrieved from http://wordsandtoons.com/2010/03/04/dung-beetle-on-facebook/facebook-cartoon-2/

Slide 34 Image. (2011). Facebook cartoon. Retrieved from http://jokesprank.com/blog/short-jokes/facebook-jokes-funnyfacebook-status-updates-short-facebook-quotes.html

ReferencesSmith, C., & Bosker, B. (2010). Fired over Twitter: 13 tweets that got people canned. Retrieved from

http://www.huffingtonpost.com/2010/07/15/fired-over-twitter-tweets_n_645884.html#s112966&title=Waiter_Canned_For

Spitznagel, E. (2012). The Twitter screw-ups hall of fame. Retrieved from http://www.businessweek.com/articles/2012-06-07/the-twitter-screw-ups-hall-of-fame

Copyright & BioThe material used in the publication of this training presentation is the property of Tammy LaPoint-O’Brien unless the information is specifically referenced and/or trademark material is displayed and/or is labeled on the Reference page. The screenshots are courtesy of www.Twitter.com.

If you desire to use this training presentation, please contact Tammy LaPoint-O’Brien at TSLaPoint-OBrien@live.com for permission. This training presentation is prohibited from being used for commercial or individual reasons in which the presenter gains monetarily.

Tammy LaPoint-O’Brien is transitioning into training and development as she completes her Master’s degree with an emphasis in Curriculum and Instruction and prepares to sit for the Certified Associate Project Management Professional exam.

She resides in Middle Tennessee with her husband and furry children.